Author
Luciano Viterale
Luciano is the Head of Growth (APAC) at Rippling. He also shares his thoughts on this blog and consults with B2B companies. He co-founded Ticker Nerd, an investing newsletter that has since been acquired. He also holds a Bachelor of Commerce (BCom) Degree from The University of Sydney. Prior to building his personal website, Luciano worked for established companies including Finder, Azora, and The Reserve Bank of Australia. When he's not working he's spending time with his dog or spearfishing with his brothers.
Articles
78 posts-
SEO
How to Get Cited in AI Search: My Personal Playbook
How to rank in AI search: the hands-on playbook I use to get businesses cited and recommended by ChatGPT, Claude, and Perplexity. Real method, not theory.
July 11, 2026
-
SEO
8 Best AI SEO Tools 2026 [Ranked, and What I'd Skip]
An independent, hands-on ranking of the best AI SEO and GEO tools for 2026: what actually gets you cited in AI search, and which ones to skip.
July 10, 2026
-
Email Marketing
Email Marketing Guide for Small Businesses: 6 tools and 20 strategies for 2026
A detailed guide to small business email marketing. From building lists to writing high-converting emails, to the best email marketing software, see what actually works in 2025.
March 5, 2026
-
Email Marketing
9 SaaS Email Marketing Strategies & Best Practices in 2026
Want to learn how to build a SaaS email marketing strategy that works? Keep reading and I'll share strategies, best practices, and examples.
January 19, 2026
-
Marketing
Fractional Marketing Explained Plus Hiring Tips, Costs, and More!
I’ve been involved with fractional marketing for about 5 years now.
November 7, 2024
-
Marketing
Chief Marketing Officer (CMO) Defined Plus Statistics, Salaries, and More
A Chief Marketing Officer (CMO) is an executive responsible for a company's marketing activities. They are the most senior in the organization regarding the marketing function of the business and…
August 7, 2024
-
SEO
Serpple Review: Is it the best keyword rank tracker?
The Serpple reviews are unsurprisingly great.
October 29, 2023
-
SEO
How to locate and increase traffic with zero search volume keywords
Everyone is looking for validated keywords with search volume and low keyword difficulty. But this method is flawed. Keep reading and discover how to drive more traffic with ZSV keywords.
September 25, 2023
-
SEO
How to create an SEO content brief using ChatGPT in 2 minutes
In this article, I’m going to show you how to create a strong content brief using ChatGPT and Link Miner.
September 14, 2023
-
SEO
How to conduct a content gap analysis in 3 minutes with Ahrefs
In this article I'm going to show you how to find new keyword ideas by running a content gap analysis using Ahrefs. It only takes a couple of minutes, let's get started.
September 14, 2023
-
Email Marketing
The Simple Guide to Profitable B2B Email Marketing in 2026
Email marketing is one of the few ways you can build once and sell twice. It’s especially important for B2B companies. Click here to find out how to get started with B2B email marketing.
August 17, 2023
-
Marketing
Trend Rocket review 2026: Can it find a winning product?
I’m always looking for a new side hustle.
June 16, 2023
-
Marketing
B2B Lead Generation: Definitions, Strategies, Tactics, Examples, and More.
Keep reading to find out exactly what B2B lead generation is all about, which methods are most effective, and how you can start building your strategy
June 15, 2023
-
Email Marketing
MailerLite Review 2026 - Does it live up to the hype?
MailerLite is an email platform that has made leaps and bounds in the last five years. As a Certified MailerLite Expert I’ve seen these improvements firsthand. Keep reading to discover whether…
June 14, 2023
-
SEO
SE Ranking Review 2026 - My favorite SEO tool on the market
SE Ranking is truly an all-in-one SEO tool that is capable of serving small businesses, enterprise customers, and the agency with 30 different websites to manage. Keep reading to find out why I…
May 21, 2023
-
Email Marketing
How to start a successful email newsletter (a beginners guide)
Starting an email newsletter can be a lucrative and defensible business. But there are many things to consider before you jump head first. So in this guide, I'll share everything you need to know to…
May 14, 2023
-
Email Marketing
Beehiiv Review 2026 - Is it worth switching?
As an email marketer and the Co-founder of a premium investing newsletter, I’ve spent a lot of time with email marketing platforms. So I naturally love to
April 28, 2023
-
Software Reviews
7 Best AI Content Detection Tools (Free & Paid)
In this article, I’ll share the best AI content detectors and I’ll reference the same unedited Chat GPT output to cross-reference the score between each tool.
April 13, 2023
-
Email Marketing
Beehiiv vs MailerLite: Which Email Marketing Service is Best? (2026)
This article will show you the main differences between Beehiiv and MailerLite so that you can make an informed decision on which email marketing platform is best for your business.
March 27, 2023
-
Software Reviews
8 Best Agile Project Management Software - By a Seasoned Project Manager (2026)
Discover the best agile project management software & tools, reviewed by a former project manager. Learn the ins and outs of the most efficient, effective, and user-friendly tools available…
March 26, 2023
-
SEO
The 12 Best SEO Link Building Tools (Free & Paid)
Discover the best SEO link building tools (free & paid) that actually work. Unlock the secrets of successful link building and learn why these tools are essential for your overall strategy.
March 15, 2023
-
Copywriting
7 Best Jasper Alternatives & What Makes Them Different
Looking for Jasper alternatives? Check out these 7 options, each with its own unique features. Learn what makes them different and decide which one is best for you.
March 13, 2023
-
Email Marketing
The 11 Best Email Newsletter Platforms for 2026 - Expert Reviews
The 11 best email newsletter platforms for 2026, ranked from hands-on experience running a real newsletter. Beehiiv, Kit, MailerLite and 8 more compared.
March 8, 2023
-
Copywriting
How to write a sales page that makes readers open their wallets
A sales page is the closest thing you’ll find to a money tree. I’m going to review what they are, what makes them successful, and how to write one in six steps.
February 27, 2023
-
SEO
19 best DIY SEO software to help your content rank faster in 2026
In this list I’m going to share the DIY SEO software that's been the most helpful in my journey and could be just as helpful in yours.
February 16, 2023
-
SEO
11 best SEO software for small businesses in 2026 (free & paid)
In this article I’m going to break down the best SEO software for small businesses, why they make sense, their best features, how much they cost and what to avoid.
February 13, 2023
-
Marketing
The Profitable Guide To Email Copywriting In 2026 (real examples)
In this guide I’m going to share everything you need to know about email copywriting. This isn’t limited to copywriting itself, it also includes email deliverability, email marketing tools, and even…
February 9, 2023
-
Copywriting
10 Copywriting Secrets I Wish I Knew Earlier
In this article, I’ll share my copywriting secrets that have helped me learn more about my audience and product, improve my flow, and ultimately convert more customers.
February 6, 2023
-
Marketing
The best copywriting niches in 2026 (backed by data)
In this article, I’ll share the most lucrative niches, the pros, and cons of each niche, and even how to find new ones.
January 24, 2023
-
Copywriting
How To Apply The Before After Bridge (BAB) Copywriting Formula
Build-After-Bridge also known as “BAB” is a winning copywriting formulas. In this article, I’ll explain what it means, and when to use it, and I'll even share some examples.
January 22, 2023
-
Marketing
22 Useful Copywriting Statistics To Know In 2026
In this article, I’ll share some the most impactful copywriting statistics to help you in your journey. Some are related to the future of copywriting and others pertain to the nuances in your copy.
January 22, 2023
-
Marketing
20 places to find copywriting jobs and gigs in 2026
It's no surprise copywriting is a popular career option, this makes it very competitive. So in this article I'll share all the places you can find copywriting jobs and gigs.
January 10, 2023
-
SEO
12 Best Enterprise SEO Tools & Software To Help You Scale In 2026
In this article, I’ll share the best enterprise-level SEO tools and answer some common questions in regard to choosing the right one for your business.
December 11, 2022
-
Copywriting
12 best copywriting books to read if you want results in 2026
So in this article, I’m going to share the best copywriting books you need to read if you want to become a great copywriter and successful entrepreneur.
December 3, 2022
-
Marketing
16 best copywriting blogs and websites to read if you want to learn more in 2026
In this article, I’ll share the best copywriting blogs and wesbites I’ve come across in my journey as a copywriter. Especially the ones that are frequently updated!
November 30, 2022
-
Marketing
Copywriting 101: Guides, Resources, and Tools (updated for 2026)
In this article, I’m going to spell out what copywriting is and what it isn’t. I’ll also share my guides so that you can reference them time and time again.
November 28, 2022
-
SEO
8 best white label SEO tools for reporting, tracking, and research
White label SEO tools take the headache away from reporting by saving time and presenting the most important information in a proven format. Here are the best tools for freelancers and agencies.
November 24, 2022
-
Software Reviews
9 best keyword clustering and grouping tools to try in 2026
Keyword clustering (or grouping) tools will save you loads of time, help you write relevant content, and attract more traffic. In this article, I'll review the 9 best tools to try.
November 14, 2022
-
Marketing
The 8 Best Email Copywriting Services That Will Increase Your Revenue (2026)
For every $1 spent on email you should expect a $45-$51 return. In this article, I'll review all the email copywriting services that will help you generate this return.
November 11, 2022
-
SEO
15 SERP Tracking Tools To Closely Monitor Your Rankings In 2026
SERP tracking tools will give you real-time updates on your rankings so you know where you’re lacking or gaining. Keep reading to see which is best for you!
November 10, 2022
-
Marketing
9 best AI copywriting software and tools reviewed by a copywriter (2026)
In this article, I’m going to review the best copywriting software based on my experience with them, reviews, use cases, and pricing.
November 4, 2022
-
Marketing
11 Best Copywriting Courses You'll Find On The Internet In 2026
By the end of this article, you’ll know which copywriting course is best for you. I’ve personally taken many of them on this list. Some of them are short and very specific, while others will start…
October 30, 2022
-
Email Marketing
MailerLite vs ConvertKit: Which is the best email marketing platform for you?
MailerLite and Convertkit are my two favorite email marketing platforms. Both are relatively new yet highly capable. So it’s a very close call, however, your specific use case will determine which…
October 27, 2022
-
Copywriting
15 places to find the best copywriters for hire
Copy can be the difference between a 2% and a 12% conversion rate. So it's important to nail. In this post, I review all the best places you can find copywriters for hire.
October 16, 2022
-
Marketing
13 places to find expert blog writers for hire in 2026
A high-performing blog is worth its weight in gold. So in this article I'll share 12 places you can find epic blog writers for hire.
October 13, 2022
-
Marketing
10 best SEO copywriting services to try in 2026
When it comes to SEO copywriting, you really need to hire an expert if you want real results. The copywriter in question needs to juggle keyword research, customer research, copywriting formulas,…
October 10, 2022
-
SEO
10 best SEO content writing services to try in 2026
In this article, I’ll review the top SEO content writing services so that you can cut to the chase and immediately grow your blog.
October 10, 2022
-
Marketing
11 best website copywriting services to try in 2026
In this article, I’ll review the best website copywriting services you can leverage to build a high-converting website for your business.
October 8, 2022
-
Copywriting
How to become a copywriter in 2023 without experience
In this article, I explain what copywriting really is, why I think it’s a great skill to acquire, and how to become a copywriter without any real experience or qualifications.
October 7, 2022
-
Marketing
UX Writing VS Copywriting: Key Differences Explained In Simple Terms
The primary goal of UX writing is to enhance user experience whereas the primary goal of copywriting is to make a sale. One isn't better than the other, they're just different.
September 21, 2022
-
How To Guide
How to start a copywriting business in 2023 (6 key steps)
This is a step-by-step guide to building a copywriting business without experience. I’ll also explain what a copywriter actually does, how to price your work, and FAQs.
September 9, 2022
-
Copywriting
The perfect copywriting questionnaire (including a free template)
In this article, I’ll review the best copywriting questions to ask along with a downloadable template you can send a client right away.
September 1, 2022
-
Copywriting
How to create a copywriting brief (including a free template for you to use)
A copywriting brief is a document outlining the deliverables, cost, timelines, and any other information you need to agree on before you start a copywriting project.
August 16, 2022
-
Copywriting
32 Copywriting Quotes That Will Give You An "Aha!" Moment
In this article, I share the best quotes from copywriters all around the world in all different eras. They include Gary Halbert, Eugene Shwartz, and even Neville Medhora.
August 7, 2022
-
Copywriting
The PAS Copywriting Formula Simply Explained (With Real Examples)
You might be wondering what the problem-agitate-solution (PAS) copywriting formula is all about. In this article I'll explain what it is and how to apply it!
August 1, 2022
-
Side Hustles
The ultimate guide to making money on Reddit in 2023
Reddit has become a lucrative way for businesses, freelancers, and marketers alike to make extra cash. In this guide I'll show you exactly how you can too.
July 27, 2022
-
SEO
11 SEO newsletters for best practices, strategies, and google updates
The easiest way to make sure you’re well informed is by subscribing to the best SEO newsletters. Here are the top SEO & marketing newsletters to keep on your radar.
July 26, 2022
-
Side Hustles
Thinking about copywriting as a side hustle? Here's why you should get started today.
In this article, I’ll break down what it means to start copywriting as a side hustle, why it’s one of the best side hustles, and how you can get started today.
July 10, 2022
-
SEO
Mangools Review: Six months of using the SEO tool for my own sites (2023)
Mangools has become my go-to SEO tool for over six months. In this Mangools review, I'll explain why I've opted for the tool over other and why you should tool.
July 7, 2022
-
Copywriting
How To Find Copywriting Clients Fast: A Tactical Guide For Beginners
In this post, I’ll break down how to find copywriting clients fast! I’ll also reference the strategies I’ve used to land my own clients, and how you can too.
July 1, 2022
-
Copywriting
Looking For An eCommerce Copywriter? Here's Everything You Need To Know
This means the competition is fierce and the demand for eCommerce copywriters is growing.
June 27, 2022
-
Copywriting
Website Copywriting Rates In 2023: Here's How Much You Should Pay
Copywriters come with different levels of experience, values, and pricing methods. This article will guide you on the best website copywriting rates for your business.
June 19, 2022
-
Copywriting
The ultimate list of copywriting tools and resources in 2023 (free and paid)
The best copywriting software make your life easier and your business more profitable. It’s a no-brainer to make sure you’re equipped with them if you want to win!
June 18, 2022
-
Copywriting
15 Best Copywriting Newsletters To Subscribe To In 2023
This is a curated a list of the best copywriting newsletters on the internet. Everything from funnel teardowns to swipe file resources. It's all covered here.
June 6, 2022
-
Copywriting
8 Reasons Why Copywriting Is Important For Your Business
The purpose of copywriting is usually to convince readers to buy your product. However, it goes beyond this. Here are eight reasons why copywriting is important.
June 1, 2022
-
Copywriting
The Boron Letters by Gary Halbert
Gary Halbert is arguably one of the greatest copywriters there ever was. The Boron Letters go deep into how Halbert approached copywriting.
June 1, 2022
-
Copywriting
Gary Halbert: 7 Lessons From An Infamous Copywriting Legend
Gary Halbert was a copywriting genius. He understood human psychology and knew how to apply frameworks to generate sales. Here are 7 lessons we can learn from Gary Halbert.
May 31, 2022
-
Marketing
12 Copywriting Exercises That Will Turn You Into a Pro in 30 Days
In this article I break down the copywriting exercises that will fast-track you from a beginner copywriter to an expert. Without spending 10,000 hours!
May 8, 2022
-
Marketing
11 Content Writing Tips For Beginners (with free resources)
These content writing tips for beginners will help you start producing better content faster! It’s all about researching, planning, scheduling, and publishing different forms of content online.
April 26, 2022
-
Software Reviews
Klaviyo vs ActiveCampaign: Which is The Top Email Marketing Software For eCommerce?
Klaviyo vs ActiveCampaign: Which is the best email marketing software for eCommerce businesses? Both solutions have overlapping features, one is best for eCommerce.
April 15, 2022
-
Marketing
Ad copywriting 101: How to write compelling sales copy
Ad copywriting is critical to get right for any paid campaign. High converting ads all have killer copy. In this post you'll learn exactly how to create ads that convert.
April 12, 2022
-
Copywriting
The AIDCA Copywriting Method Explained
This article will explain the AIDCA copywriting method and how to apply it for epic results. This formula applies to landing pages, ads, emails and ever direct mail!
March 15, 2022
-
Copywriting
How To Apply The AIDA Copywriting Formula For Epic Results
Every copywriter knows to apply the AIDA copywriting method. It's the bread and butter of writing copy that actually sells.
March 9, 2022
-
Copywriting
Copywriting For Beginners: Everything You Need To Get Started Now
Copywriting for beginners can be an uphill battle. In this article we dive deep into the responsibilities, frameworks, and resources beginner copywriters need to succeed.
February 2, 2022
-
How To Guide
How to find your first 100 customers: An actionable guide for bootstrapped founders
If you’re a bootstrapped founder looking for your first 100 customers then this guide is for you. Without spending money on paid advertising!
September 15, 2021
-
Marketing
How to start a simple giveaway businesses
As the name suggests these giveaway businesses host enticing raffles. Often, donating a small portion of the funds to a charity. It’s super simple to enter.
July 26, 2021
-
Marketing
11 places to find internet businesses for sale
This list of 11 marketplaces to buy and sell internet businesses has been reviewed by Forever Compounding and allocated a rating.
May 16, 2021
-
Marketing
How to organically validate your SaaS or micro-SaaS idea before you build it
This is a simple guide on how to come up with a suitable SaaS or Micro SaaS idea and organically validate it quickly.
February 1, 2021