9 Best White Label SEO Tools 2026 [Rated & Ranked]

Most "best white label SEO tools" lists are the same four or five affiliate programs reordered by commission, wearing borrowed G2 ratings.

This one works differently. I score every tool against one locked rubric, the prices below are as of September 2026, and no brand gets a higher score because we have a deal. If a tool's white labeling is genuinely basic, I say so, even when I recommend the tool anyway.

Last updated September 2026: rebuilt from scratch, replaced borrowed G2 ratings with a scored rubric, added Peec AI, and re-ranked the lineup around how fully each tool strips the branding.

The thing nobody ranking these tools wants to admit

Freelancers and agencies all hit the same wall: the client wants progress reports, and building them by hand eats your week.

Spreadsheets, screenshots, slide decks, then a meeting to explain what the numbers mean. It never ends.

White label SEO tools exist to kill that specific job. They let you ship branded reports and client dashboards from a tool that never shows its own logo, so the work looks like yours.

But here is the part most lists skip: "white label" is not one feature. It is a spectrum.

At one end you get a logo on a PDF. At the other you get a client portal on your own domain, with your own login screen and your own email sender, that your client never connects to the tool behind it.

Most tools sit somewhere in between. And most roundups do not tell you which end you are buying, which is how agencies end up paying for "white label" that is really just a logo in the footer.

So I scored all nine tools on how far they actually let you strip the branding, not on the size of their affiliate program.

TL;DR: the 9 best white label SEO tools

Ordered by score, and by the job you are hiring the tool to do.

• SE Ranking: 8.6/10. The best all-in-one, and the only pick where full white labeling is a cheap add-on instead of a top-tier upsell. 🔥
• Semrush: 8.2/10. The most complete suite for SEO plus PPC, if you will actually use the other forty tools you are paying for.
• AgencyAnalytics: 8.0/10. The best pure reporting tool, with real white labeling on every plan and per-client pricing. 🔥
• Mangools: 7.6/10. The cleanest budget entry, with white labeling that is honestly basic.
• AccuRanker: 7.4/10. The specialist rank tracker. Fastest and most accurate, priced like it.
• Serpstat: 7.2/10. A cheap all-in-one, but its white label is locked behind the top Agency tier.
• DashThis: 7.0/10. A solid reporting tool with custom domains, just pricier as your dashboard count grows.
• AuthorityLabs: 6.8/10. Built to be white labeled with unlimited users, but a thin feature set.
• Peec AI: 6.0/10. A specialist AI-search visibility tracker with white-label client reports, but the white labeling is a workflow, not a built-in portal.

What actually makes a good white label SEO tool

I scored all nine against the same six criteria, each rolled into the score under each tool. Locking the rubric before scoring stops you handing out comfort scores. Here is what each criterion means:

• White-label depth: how far you can strip the vendor out. Custom domain, branded login, your own email sender, a client portal that never shows the tool behind it.
• Core SEO depth: keyword research, rank tracking, audits, and backlink data. A reporting tool with no data of its own scores low here on purpose.
• Reporting quality: how clean and how customizable the client-facing reports actually are.
• Ease of use: can a non-specialist on your team build and send a report without a fight.
• Client management: seats, portals, automation, lead capture, and how well it handles multiple clients.
• Value for money: cost against what you get, judged for a freelancer or small agency, not an enterprise.

1. SE Ranking

Luc's Score: 8.6/10 - the best white label value plus a full SEO suite

Third-party ratings: G2: 4.7/5 · Capterra: 4.7/5

SE Ranking is the pick I would hand most agencies. It is an all-in-one SEO platform, which means rank tracking, keyword research, site audits, and backlink data live in the same account. Its white labeling is close to the top of the spectrum.

The key detail is how the white label is sold. It is an add-on called the Agency Pack, and it costs $69 a month on top of your plan. That buys a client portal on your own subdomain, your own branded login, unlimited scheduled reports, and a lead generator widget for your site. No SE Ranking traces.

The base plans are Core at $129 a month for 2,000 daily keywords, and Growth at $279. Add the Agency Pack to either and you have a branded client operation for less than what Semrush charges for the same job.

Key features:

• Client portal on your own subdomain with branded login
• Unlimited scheduled reports with AI summaries
• Lead generator widget you can drop on your site
• Full SEO suite: rank tracking, keyword research, audits, backlinks
• 30 client seats on the Agency Pack

Pros: Best value white label plus a full SEO suite. White labeling is a cheap add-on, not a top-tier upsell. Clean enough for a non-specialist.

Cons: The Agency Pack is an extra cost on top of your plan, and it is annual billing only. If you only want white-label reporting and nothing else, a pure reporting tool is simpler.

Pricing: Core at $129 a month for 2,000 daily keywords, Growth at $279, and the Agency Pack white-label add-on at $69 a month on annual billing.

👉 Try SE Ranking free

For the full hands-on breakdown, read my SE Ranking review.

2. Semrush

Luc's Score: 8.2/10 - the most complete suite, but white label is an expensive add-on

Third-party ratings: G2: 4.5/5 · Capterra: 4.6/5

Semrush is the biggest all-in-one in this list, and the one most agencies already know. It covers SEO, PPC, content, and social in one account, and you can share branded reports and manage client work in one place.

The catch is the white labeling. Semrush retired its Agency Growth Kit, so the white-label pieces now live in separate paid extras: branded Pro reports through My Reports, and the Agency Partners platform for a partner listing and lead generation. That stacks on top of an already expensive subscription.

The entry SEO plan is $139 a month, Starter is $199, Pro+ is $299, and Advanced is $549. Annual billing drops each by about 17 percent. For most small agencies, white-label reporting only makes sense once you add those extras, and that is real money.

Key features:

• Branded Pro reports through My Reports
• Agency Partners platform for a partner listing and lead capture
• Branded PDF reports and email signatures
• Full SEO plus PPC and social tooling
• Custom website audits you can send clients

Pros: The most complete suite here. Strong brand clients recognize the name.

Cons: White labeling sits behind separate paid add-ons on top of an already pricey plan. The learning curve is real. You are paying for forty tools you may never open.

Pricing: SEO at $139 a month, Starter at $199, Pro+ at $299, Advanced at $549. White-label Pro reports and the Agency Partners listing are separate add-ons.

👉 Try Semrush free

3. AgencyAnalytics

Luc's Score: 8.0/10 - the best pure reporting tool, full white label on every plan

Third-party ratings: G2: 4.7/5 · Capterra: 4.8/5

AgencyAnalytics does one job and does it well: it pulls data from 85-plus integrations and turns it into branded client dashboards. That is the whole product, and it is the right product if you already have an SEO tool and just need reporting.

The pricing is the part worth understanding. It is one flat plan at $20 per client per month billed annually, or about $25 monthly. Every feature is included. You pay per client, not per seat or dashboard, so the bill scales with your roster.

The part that stands out is that the white labeling is on every plan, not gated. Custom domain, branded login, your logo, and a white-label mobile app for the client portal. No upsell.

Key features:

• 85-plus data integrations in one dashboard
• White labeling on every plan, including a custom domain
• White-label mobile app for the client portal
• Per-client pricing with no per-seat fees
• Automated report scheduling

Pros: Best pure reporting tool in this list. Full white label with no upsell. Per-client pricing is predictable.

Cons: It reports data, it does not produce it. You still need an SEO tool underneath. Report layout customization is more limited than some rivals.

Pricing: One plan at $20 per client per month billed annually, about $25 monthly. Rank tracking and AI visibility are separate add-ons.

👉 Try AgencyAnalytics

4. Mangools

Luc's Score: 7.6/10 - the cleanest budget entry, but the white label is honestly basic

Third-party ratings: G2: 4.7/5 · Capterra: 4.9/5

Mangools is the simple, friendly SEO suite. I use its SERP Watcher every now and then, and it's pretty good, though its recent price increase has made me less compelled to use it.

Here is the honest part. The white labeling is very basic. It is really just a keyword list showing SERP volatility, search volume, and estimated visits, which you can brand with a custom logo, name, and link. Compared to SE Ranking's client portal, it is nothing to be excited about.

The reason it makes the list anyway is the same one from my Mangools review: it is cheaper than the alternatives and the UX is good. If you are a freelancer who just needs to send a clean branded rank report, this does it without the weight.

Key features:

• Branded SERPWatcher reports with your logo and name
• Keyword research, backlink analysis, and rank tracking
• Clean, fast interface with a shallow learning curve
• Reports you can email or embed

Pros: Very simple and easy to read. Cheap entry point. Good UX.

Cons: The white label is basic, no custom domain or client portal. Not the tool for a multi-client agency that needs branded logins.

Pricing: Basic at $49 a month, Premium at $69, Agency at $129. Annual billing drops Basic to $29.90 a month.

👉 Try Mangools

5. AccuRanker

Luc's Score: 7.4/10 - the fastest, most accurate specialist tracker, priced like it

Third-party ratings: G2: 4.8/5 · Capterra: 4.9/5

AccuRanker is a specialist. It is not an all-in-one SEO suite, it is a rank tracker built for agencies and enterprises that need accuracy and speed above all. If your client work is heavy on rank reporting, this is the tool that does that one job better than anyone else here.

It is priced like a specialist too. The entry Professional plan is $224 a month for 2,000 keywords, with a discount on annual billing. The old $129 entry plan is gone, so budget against the current number.

White labeling is built in: custom SERP reports per client, multiple templates, and your branding. It reports rankings. It does not do keyword research or audits.

Key features:

• Daily rank updates with on-demand refresh
• Local and mobile tracking down to zip-code level
• Custom branded SERP reports per client
• AI share-of-voice and competitor tracking
• Data Studio and BigQuery integrations on higher tiers

Pros: Fastest, most accurate rank data here. Purpose-built for reporting at scale.

Cons: Expensive, and it only tracks rankings. Steeper learning curve than the budget tools.

Pricing: Professional at $224 a month for 2,000 keywords, Expert at $764, Enterprise custom.

👉 Try AccuRanker

6. Serpstat

Luc's Score: 7.2/10 - a cheap all-in-one, but white label is locked to the top tier]

Third-party ratings: G2: 4.6/5 · Capterra: 4.7/5

Serpstat is a budget all-in-one that agencies lean on when Semrush is out of reach. It does keyword research, rank tracking, audits, and backlinks, and it doubles as a client management tool with project dashboards.

The white-label catch is the pricing structure. Serpstat renamed its plans, and the full white-label solution only ships on the top Agency plan at $410 a month. The cheaper Individual plan starts around $50 a month on annual billing. So the white label is a serious commitment, not a small add-on.

Key features:

• Custom website and PDF reports
• Project management for client work in one place
• Rank tracking, research, audits, and backlinks
• Reports built for pitches and pre-sales

Pros: Cheap entry point for the full suite. Project management plus SEO in one place.

Cons: White label only on the $410 Agency tier. The UI is not as polished as the leaders.

Pricing: Individual from about $50 a month on annual billing, up to the Agency plan at $410 a month where the white label lives.

👉 Try Serpstat

7. DashThis

Luc's Score: 7.0/10 - solid reporting with custom domains, pricier as it scales

Third-party ratings: G2: 4.7/5 · Capterra: 4.8/5

DashThis is another reporting tool, not an SEO suite, and it is a good one for agencies that want clean dashboards fast. Its standout feature is the custom email functionality: you can send clients scheduled report links from your own email address.

Pricing changed in March 2026 to count both dashboards and data sources. Individual starts at $44 a month on annual billing with 3 dashboards, Professional is $139 with 10 dashboards and unlocks the custom domain, and it climbs from there to Standard at $429 for 50.

Key features:

• Custom domains per client dashboard
• Scheduled reports sent from your own email address
• 34-plus data integrations
• Prebuilt templates to skip setup

Pros: Clean, fast dashboards. Custom domains per client. Good email automation.

Cons: Reporting only, no SEO data. The per-dashboard and per-source pricing climbs quickly as you add clients.

Pricing: Individual at $44 a month on annual billing for 3 dashboards, Professional at $139 for 10 dashboards plus custom domain, Business at $279, Standard at $429.

👉 Try DashThis

8. AuthorityLabs

Luc's Score: 6.8/10 - built white label with unlimited users, but a thin feature set

Third-party ratings: G2: 4.4/5 · Capterra: 4.8/5

AuthorityLabs flies under the radar, and that is a shame, because it is one of the only tools here built to be white labeled from the start. It is a rank tracker plus a data API, with full white labeling and unlimited users on every plan, including the cheap one.

The trade-off is the feature set. It tracks rankings and hands you the data through an API. It does not do keyword research, audits, or backlinks. For local SEO specifically it is strong, tracking down to city and zip code.

Pricing moved since the old version of this article. The entry Starter plan is $65 a month for 250 keywords and 50 domains, Pro is $129 for 1,000 keywords, and it climbs to Enterprise at $585.

Key features:

• Full white labeling on every plan
• Unlimited users on every plan
• Local and mobile rank tracking to city and zip code
• Data API for your own dashboards

Pros: Built for white labeling from day one. Unlimited users is genuinely unusual. Good local tracking.

Cons: Thin feature set, it is a tracker plus an API and nothing else. Small review pool.

Pricing: Starter at $65 a month for 250 keywords, Pro at $129, Pro Plus at $295, Enterprise at $585.

👉 Try AuthorityLabs

9. Peec AI

Luc's Score: 6.0/10 - a specialist AI-search visibility tracker with white-label client reports, but the white label is a workflow, not a built-in portal

Third-party ratings: G2: 4.7/5 · Capterra: Not Available

Peec AI is the outlier on this list, and it is here because it answers a question most of the other tools do not: where does your brand show up in AI answers. It tracks your visibility, position, sentiment, and share of voice against competitors across ChatGPT, Perplexity, and Gemini, benchmarked daily.

My experience with it is from the client side. At Rippling, our SEO agency ran Peec AI to report to us, and I thought it was pretty solid. We loaded it up with everything, and I thought it was pretty good. I did not set it up or run it myself.

The white labeling is the part to understand before you buy. Peec AI does not ship a built-in client portal you rebrand. Its white-label reports come through a workflow: you pull client data via the Peec MCP and build the branded report in Claude and Lovable. That is thinner than a dedicated agency platform like AgencyAnalytics, and I say so rather than overselling it.

What you do get on the agency plans is real: client projects, seats for your team and for clients to log in, consolidated billing, shareable view-only dashboards, and pitch projects you can run before a prospect signs.

Key features:

• Tracks brand visibility and share of voice across ChatGPT, Perplexity, and Gemini
• Client projects with team and client seats, plus consolidated billing
• Shareable view-only dashboards and automated client reporting
• White-label client reports via the Peec MCP, Claude, and Lovable
• Pitch projects for pre-sales audits

Pros: The only tool here built for AI-search visibility, and I have seen it working from the client side. Strong agency features on the higher tiers.

Cons: The white label is a workflow you assemble, not a built-in portal. It tracks AI visibility, not traditional rank tracking, keyword research, or audits, so it is a specialist, not a replacement for the rest of this list.

Pricing: Agency plans start with Essential at 10,000 monthly credits, then Growth at 25,000 credits for 3-10 clients, Scale at 65,000 credits for 11-25+ clients, and Comprehensive with custom credits.

👉 Try Peec AI

Pricing at a glance

Prices as of September 2026, billed monthly unless noted. Annual billing usually drops them.

How to choose (and how not to overspend)

Most people overpay here by buying an all-in-one when they only needed a report, or the reverse. If you want the wider picture first, my best SEO software for small businesses roundup covers the full-suite picks.

Three situations cover almost everyone:

• You want one tool that does everything. SE Ranking. The white label is a $69 add-on instead of a top-tier upsell, and the SEO suite is complete. Semrush if you also need PPC and the budget is there.
• You already have an SEO tool and just need reporting. AgencyAnalytics at $20 per client, or DashThis if you want custom domains. You do not need to pay for another full suite.
• You need rank tracking specifically, at scale. AccuRanker for accuracy, AuthorityLabs if unlimited users matter more than features. For a full breakdown of the tracker-only options, see my best SERP tracking tools guide.

And a note on stacking: plenty of agencies run a full suite plus a reporting tool. SE Ranking or Semrush for the data, AgencyAnalytics for the client dashboards. That is a legitimate setup, just know you are paying for two subscriptions to solve two different jobs. If your clients are asking for AI visibility and you would rather not build that in-house, my AI SEO consulting service plugs in behind your reports.

How I test and score these

I've been doing SEO for my own businesses and clients for at least 10 years, and I've worked on at least 50 websites and accounts, including my own.

For Peec AI, my experience is from the client side: at Rippling, our SEO agency ran it to report to us, so I saw the output rather than the setup. For every other tool on this list, my white-label assessment is based on the vendor's documented features and pricing, not hands-on white-label use, and I say so rather than implying otherwise.

No brand pays for placement, sees the draft, or gets a higher score because of a deal. My affiliate relationships are named in the disclosure at the top, and they do not change the ranking.

What I cut and why

I did not drop any of the tools this time; I added one. Peec AI is new to the list, and the other eight tools all still exist and serve a distinct job. What I cut instead: the borrowed G2-only ratings, the broken affiliate links, and the old order, which read like a commission ranking.