B2B Marketing Consultant

A B2B marketing consultant (like me) specializes in helping businesses market and sell their products or services to other businesses. Generally speaking, they offer strategic advice, develop marketing plans, and execute campaigns tailored to the unique needs of their clients. It can include activities such as market research, branding, marketing automation, email marketing, lead generation, branding, copywriting, SEO & content marketing, digital marketing, and much more. Simply put, they help businesses reach and engage with their target prospects to drive growth.

The B2B customer journey is similar to the B2C customer journey but there are some distinct differences.

Awareness: This is when the potential customer becomes aware of a need or problem that requires a solution. They start to research and ask around for referrals or advice from peers.

Consideration: The customer now starts researching more deeply and evaluating different solutions. They look at various vendors (including you), compare offerings, read reviews, and seek recommendations. At this stage, videos, content marketing, case studies, and white papers can be influential. This is especially when I like to encourage email marketing sequences to educate your potential customer and ideally get them to take action.

Decision: The customer has narrowed down their choices and engaged with potential vendors. This stage often includes demos, trials, and detailed proposals. Building relationships and addressing specific needs are crucial here. You need to have a good understanding on your customers requirements, competitors, and the general market environment.

Purchase: This is when the customer makes the final decision and completes the purchase. This stage involves negotiation, contracting, and setting up the procurement process. Good communication is key during this stage.

Implementation: After the purchase, the customer integrates or implements the solution. Regardless of what this is effective onboarding, training, and customer support are essential to a smooth transition and initial success. You want to "wow" your customer as soon as possible.

Retention: This is where most businesses drop the ball. Once a customer is onboarded they forget to communicate, support, follow-up, and check-ins with their customers. But this help maintain the relationship and improve retention.

Advocacy (referral): Happy customers refer your brand to other customers. Even though this is mostly a product or service initiative it's the marketers responsibility to collect testimonials, case studies, and feedback.

Any business I decide to work with will see positive results. This is because I only work with clients that have product market fit, a healthy budget to allocate towards growth, and a commitment to working together for at least 60 days. Of course, different businesses will experience better results than others depending on the industry they're in, the marketing strategy, their budget, and their attitude. No two businesses are the same which means the results will never be identical. Here are some outcomes you can expect from working with me: Optimized lead generation methods for your industry, business, and product/service. Scalable marketing efforts to accommodate growth and evolving market conditions. Content that educates, engages, and converts leads into customers. A customized marketing strategy that aligns with your business goals. A roadmap for sustained growth and competitive advantage. Execution of the marketing strategy that leads to an ROI. Consulting and coaching for all relevant stakeholders. Marketing automation to make your life easier. Tracking of marketing efforts to maximize ROI.

Yes! It's very typical for businesses to already have marketing professionals, a marketing team, and a sales team in place that requires additional support. In some cases, there are missed opportunities that these teams aren't capitalizing on. Depending on your marketing goals and the current business needs I can work with internal stakeholders. I usually prefer to nominate one project sponsor or contact that I can work directly with for the best results.

Currently, I'm based in Sydney, Australia ☀️. However, I work with clients around the globe, especially in the United States, Europe, United Kingdom, Mexico, and New Zealand. Some of my current long term clients are headquartered in San Francisco, New York, London, Sydney, Austin, and Chicago.