Email Marketing Consultant

Email marketing systems that generate revenue on autopilot

As an email marketing consultant I help businesses generate more revenue through inbound email marketing and cold email marketing. I do this by studying your customers and products, gaining a deep knowledge of both. From here I apply proven email systems so you can see results within 60 days.

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Luc

Hi, I'm Luc 👋

Your new email marketing consultant.

Email marketing has been my bread and butter for over 6 years.

I’ve bought, built, and sold websites that all grew thanks to email.

There are two types of email marketing my clients typically struggle with.

The first is traditional email marketing (i.e. inbound email marketing). 

This is where potential customers visit your website every day. Although your website is a leaking bucket. You rarely collect emails, you probably don’t segment them or nurture them long enough to buy. 

I can help with this.

The second type of email marketing my clients need help with is cold email marketing.

This involves contacting cold prospects and trying to sell them your product or service. These prospects have not signed up to receive emails from you and might not know who you are.

So it’s not as simple as finding a list of emails and uploading them to Hubspot (or some other email marketing tool).

Cold email marketing requires a completely separate approach.

But the good news is I can help you with this too!

I’ve generated great results for clients like Ticker Nerd, Metaintro, Doing Well, and Extend Consulting. 

Ever heard of the phrase “build once sell twice”?

To me, it means creating a system that generates revenue even when you’re sleeping.

This is the idea of leverage.

And my email marketing systems are designed to build leverage for your business.

Simply put, I help businesses like yours generate leads on autopilot from email marketing.

So it’s time to step up your email marketing game. 

Here are some guides to help you get started:

 

According to Constant Contact, for every $1 you spend on email marketing, you can expect $36 back.

Are you generating a 36x return on your email list?

No?

Let's see how we can help you get there.

It's really simple...

👨‍💻 What I do

I help businesses generate a return on investment through traditional email marketing (i.e. drip campaigns and newsletters) and cold email marketing (i.e. outbound emails to cold prospects).

🤝 Who I help

Software and service based companies that already have product market fit (i.e. happy customers). Especially businesses that are open-minded and believe in the “build once sell twice” philosophy.

💡 What I believe

Email marketing is the most powerful way to grow any company. Whether it's used to convert inbound leads or find cold prospects it can help your business scale.

Clients I've worked with

clients we've worked with
clients we've worked with

Guarantee: If my email systems don't generate results within 60 days I'll work for free until they do 🤝

End-to-end email marketing

Email marketing strategy

Deliverability audit & implementation

Smart lead capture & segmentation

Campaign management & automation

Cold email
marketing

Email marketing services designed to fuel business growth

⚙️ Automated

Unlike other marketing channels, email can be turned into a well-oiled machine that runs itself. Regardless of your email marketing software, there are specific methods of increasing automation and creating leverage.

🔮 Predictable

Once the baseline metrics are discovered, you can reliably predict revenue generated from email marketing. Within 30 days you should be able to see a return on your investment. The more traffic your website receives the faster this will be.

💰 Profitable

Even one-off email marketing efforts (such as a detailed email marketing audit) can generate revenue years into the future. This makes it the most cost-effective marketing strategy.

Book a discovery call below

Frequently asked questions

Traditional email marketing (i.e. inbound) involves sending messages to an audience who has willingly subscribed or shown interest in a brand. It focuses on building relationships and trust over time.

In contrast, cold email marketing (i.e. outbound) involves reaching out to prospects who haven't expressed prior interest, often with the goal of initiating a new relationship or business opportunity. It requires careful compliance with anti-spam laws and a more personalized approach to grab the recipient's attention.

I have extensive experience with most email marketing tools including MailerLite (I'm a certified MailerLite Expert), Beehiiv, ConvertKit, MailChimp, GetResponse, ActiveCampaign, Klaviyo, Pardot, and Act-On.

Email Marketing Consultants can charge a flat fee for a project, an hourly rate, or a revenue share generated from the emails. Since not all businesses and projects are the same it will depend on the specific requirements. 

I work with clients on a “sprint” model. This means all projects are defined so that my clients and I both understand exactly what we're trying to achieve, when, and how. This keeps the work focussed and transparent.

Choosing the right email marketing consultant is crucial for maximizing ROI from your website and engaging your audience effectively.

Look for a consultant with a proven track record in your industry or niche and ask for case studies that demonstrate their impact on metrics like open rates, click-through rates, and conversion rates.

Make sure they are well-versed in the best practices, including segmentation, personalization, and A/B testing. Don't forget to make sure they're capable of writing engaging email copy that speaks to your audience.

If you're looking for an expert email marketing consultant then avoid working with digital marketing agencies that are generalists rather than specialists. 

Lastly, a good email marketing consultant should be able to align their strategy with your overall business goals, so clear communication and a shared vision are key.

Since email marketing is one of the most profitable activities a business can invest in, marketers can charge a lot of money for their services.

According to salary.com, the median salary for an email marketer is $86,000. However, the range typically falls between $74,682 and $98,818. 

When it comes to specialist freelancers or consultants it's not uncommon for email marketers to charge $100+ per hour. 

An Email Marketing Consultant is responsible for helping businesses generate a positive ROI from their website traffic and email list. In most cases, they’ll help build the email strategy, capture emails, segment and enrich the list, nurture subscribers, build email drip campaigns, and continually test until you see an increase in revenue. 

In my case, I help my clients generate as much revenue as possible from their existing traffic. Rather than requiring more traffic, I squeeze out as much value from existing visitors. I do this by implementing smart lead capture, and segmentation, creating long-term and evergreen sequences, and writing copy that speaks to your audience. 

So if you want more sales, more leads, and higher revenue book a free audit today.

I only work with sites that receive at least 1,000 visitors per month. I find this to be the minimum amount of traffic for my services to provide a clear ROI. Not all traffic is equal either, if your site receives 600 visitors per month to the home page or a high-intent page then I can work with this. 

P.s. I can help your business generate more traffic with my SEO content writing services

 

1. Understanding your audience and product

First, I take the time to deeply understand your target audience, their needs, and their challenges. I also immerse myself in your product's unique selling points. To achieve this, I'll provide you with a detailed questionnaire, ensuring I understand the core of your brand and audience.

2. Evaluating your current email strategy

Before creating a fresh strategy, I personally assess your existing email marketing setup. My in-depth audit pinpoints areas for improvement and opportunities to boost ROI. Rest assured, every recommendation I make is backed by data, examples, and actionable insights.

3. Defining the scope of work

Once the audit is done, I categorize the findings using the ICE (Impact, Confidence, Ease) framework. This helps me prioritize tasks and decide which ones I'll tackle directly. The result? A transparent “sprint” plan with clear objectives and timelines, tailored to your needs.

4. Implementing the work

With our plan set, I dive into action. Not only will I execute the strategies, but I'll also continuously monitor their performance, ensuring they align with our goals. You'll receive regular updates, so you're never in the dark.

5. Review and refining

After wrapping up each sprint, I initiate a thorough review with you. This retrospective is crucial for understanding the impact of our strategies. Based on our discussions and the data, I'll refine our approach, ensuring we're always optimizing for the best results.

6. Next Steps

Upon concluding a sprint, we can decide on our future course. Whether we wrap up our collaboration or embark on a new sprint, I'm here to guide and support. 

Email marketing is one of the most profitable activities a business can invest in.

Hundreds of surveys have been conducted to uncover the true ROI of investing in email. Some surveys found that you can expect $40 for every $1 invested, others suggest it’s $36 for every $1 invested. Either way, we know it’s a lot!

According to Campaign Monitor, email marketing is also 40x more effective at acquiring customers than Facebook or Twitter.

The bottom line is that email marketing is very profitable when done correctly.