Email marketing services that generates revenue on autopilot

Email Marketing Consultant

As an email marketing consultant, I help your business generate more revenue through inbound email marketing and cold email marketing. I do this by studying your customers, business, and industry, and then applying my systems to help your business succeed. Ready to scale your business with email marketing?

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Luc Working on Business

Email marketing services that generates revenue on autopilot​

Email Marketing Consultant

As an email marketing consultant, I help your business generate more revenue through inbound email marketing and cold email marketing. I do this by studying your customers, business, and industry, and then applying my systems to help your business succeed. Ready to scale your business with email marketing?

As featured in

Hi, I'm Luc 👋

Your new email marketing consultant.

Email marketing has been my bread and butter for over 6 years.

I’ve bought, built, and sold websites that all grew thanks to email.

There are two types of email marketing my clients typically struggle with.

The first is traditional email marketing (i.e. inbound email marketing). 

email marketing results
Email marketing results

This is where potential customers visit your website every day. Although your website is a leaking bucket. You rarely collect emails, you probably don’t segment them or nurture them long enough to buy.

I can help with this.

The second type of email marketing my clients need help with is cold email marketing.

Meeting replies from leads
Cold email marketing results

This involves contacting cold prospects and trying to sell them your product or service. These prospects have not signed up to receive emails from you and might not know who you are.

So it’s not as simple as finding a list of emails and uploading them to Hubspot (or some other email marketing tool).

Cold email marketing requires a completely separate approach.

But the good news is I can help you with this too!

I’ve generated great results for clients like Ticker Nerd, Metaintro, Doing Well, and Extend Consulting.

Ever heard of the phrase “build once sell twice”?

To me, it means creating a system that generates revenue even when you’re sleeping.

This is the idea of leverage.

And my email marketing systems are designed to build leverage for your business.

Simply put, I help businesses like yours generate leads on autopilot from email marketing.

So it’s time to step up your email marketing game.

According to Constant Contact, for every $1 you spend on email marketing, you can expect $36 back. This is one of the highest ROI marketing activities you can invest in as a business.

Here are some guides to help you get started:

 

Ready to transform your email marketing into a well-oiled machine?

Schedule a free consultation today or feel free to send me an email (luc@lucianoviterale.com).

Chat soon,

Luc

Some brands
I’ve worked with

Full-service email marketing consulting

Take advantage of the impact email marketing can offer your business by working with an expert email marketing consultant today.

I can help your business create and execute an email marketing strategy designed to drive ongoing growth.

Email marketing strategy

Deliverability audit & implementation

Smart lead capture & segmentation

Cold email marketing setup & management

Email marketing campaign setup & management

The email marketing process

Learn

The first step in creating a successful email marketing system is to build the strategy. This requires learning about the business, industry, customers, company goals, and email platform.

Build

Once the strategy is built this is where we execute relentlessly. You can expect the strategy to be implemented and emails sent to your audience.

Test & iterate

Email marketing requires ongoing testing and iterating to learn what works best. This includes frequent A/B tests of the lead magnets, copy, subject lines and CTAs.

Some brands I’ve worked with

Client feedback

Read some of the client reveiews I’ve received from clients.

Luciano Viterale

Email Marketing Consultant

Some more information about me

Luciano Viterale

Email Marketing Consultant

Some info about me

It's really simple 🙂

What I do

I help businesses generate a return on investment through traditional email marketing (i.e. drip campaigns and newsletters) and cold email marketing (i.e. outbound emails to cold prospects).

 Who I help

Software and service based companies that already have product market fit (i.e. happy customers). Especially businesses that are open-minded and believe in the “build once sell twice” philosophy.

What I believe

Email marketing is the most powerful way to grow any business. Whether it's used to convert inbound leads or find cold prospects it can help your business scale.

Real clients, real results

Ticker Nerd

48% of revenue from email

Ticker Nerd is a stock newsletter and investment service that provides its customers with up-to-date and accurate information about the market. 

In December 2023, we built an email marketing campaign and funnel that drove over 45% of revenue from email. These sequences still drive significant revenue for the business.

metaintro logo updated

Metaintro

100% increase in meetings

Metaintro is an AI & Web3 jobs newsletter with over 400,000 readers from companies like Meta, Google, and Amazon looking for roles. 
 
In June 2023, we built a cold email campaign targeting advertisers for the newsletter. The campaign booked double the meetings the sales team were previously generating.

Email marketing consulting services
designed to fuel business growth

Automated

Unlike other marketing channels, email can be turned into a well-oiled machine that runs itself. Regardless of your email marketing software, there are specific methods of increasing automation and creating leverage.

Predictable

Once the baseline metrics are discovered, you can reliably predict revenue generated from email marketing. Within 30 days you should be able to see a return on your investment. The more traffic your website receives the faster this will be.

Profitable

Even one-off email marketing efforts (such as a detailed email marketing audit) can generate revenue years into the future. This makes it the most cost-effective marketing strategy by far. If you want more leads and more sales then email marketing will help.

Book a free 30-minute discovery call

This is an opportunity to get to know each other and see if we’re a good fit. There are no obligations but please only book a slot if you have a marketing budget and plan on taking action in the next 90 days.

Read articles from the blog

Want to learn more about email marketing? Take a look at some of the articles I've written below.

Email Marketing FAQs

Traditional email marketing (i.e. inbound) involves sending messages to an audience who has willingly subscribed or shown interest in a brand. It focuses on building relationships and trust over time.

In contrast, cold email marketing (i.e. outbound) involves reaching out to prospects who haven't expressed prior interest, often with the goal of initiating a new relationship or business opportunity. It requires careful compliance with anti-spam laws and a more personalized approach to grab the recipient's attention.

I have extensive experience with most email marketing tools including MailerLite (I'm a certified MailerLite Expert), Beehiiv, ConvertKit, MailChimp, GetResponse, ActiveCampaign, Klaviyo, Pardot, and Act-On.

An Email Marketing Consultant is responsible for helping businesses generate a positive ROI from their website traffic and email list. In most cases, they’ll help build the email strategy, capture emails, segment and enrich the list, nurture subscribers, build email drip campaigns, and continually test until you see an increase in revenue. 

In my case, I help my clients generate as much revenue as possible from their existing traffic. Rather than requiring more traffic, I squeeze out as much value from existing visitors. I do this by implementing smart lead capture, and segmentation, creating long-term and evergreen sequences, and writing copy that speaks to your audience. 

So if you want more sales, more leads, and higher revenue book a free discovery call today.

Email Marketing Consultants can charge a flat fee for a project, an hourly rate, or a revenue share generated from the emails. Since not all businesses and projects are the same it will depend on the specific requirements. 

I work with clients on a “sprint” model. This means all projects are defined so that my clients and I both understand exactly what we're trying to achieve, when, and how. This keeps the work focused and transparent.

Choosing the right email marketing consultant is crucial for maximizing ROI from your website and engaging your audience effectively.

Look for a consultant with a proven track record in your industry or niche and ask for case studies that demonstrate their impact on metrics like open rates, click-through rates, and conversion rates.

Make sure they are well-versed in the best practices, including segmentation, personalization, and A/B testing. Don't forget to make sure they're capable of writing engaging email copy that speaks to your audience.

If you're looking for an expert email marketing consultant then avoid working with digital marketing agencies that are generalists rather than specialists. 

Lastly, a good email marketing consultant should be able to align their strategy with your overall business goals, so clear communication and a shared vision are key.

Since email marketing is one of the most profitable activities a business can invest in, marketers can charge a lot of money for their services.

According to salary.com, the median salary for an email marketer is $86,000. However, the range typically falls between $74,682 and $98,818. 

When it comes to specialist freelancers or consultants it's not uncommon for email marketers to charge $100+ per hour.

I only work with sites that receive at least 1,000 visitors per month. I find this to be the minimum amount of traffic for my services to provide a clear ROI. Not all traffic is equal either, if your site receives 600 visitors per month to the home page or a high-intent page then I can work with this. 

P.s. I can help your business generate more traffic with my SEO content writing services.

1. Understanding your audience and product

First, I take the time to deeply understand your target audience, their needs, and their challenges. I also immerse myself in your product's unique selling points. To achieve this, I'll provide you with a detailed questionnaire, ensuring I understand the core of your brand and audience.

2. Evaluating your current email strategy

Before creating a fresh strategy, I personally assess your existing email marketing setup. My in-depth audit pinpoints areas for improvement and opportunities to boost ROI. Rest assured, every recommendation I make is backed by data, examples, and actionable insights.

3. Defining the scope of work

Once the audit is done, I categorize the findings using the ICE (Impact, Confidence, Ease) framework. This helps me prioritize tasks and decide which ones I'll tackle directly. The result? A transparent “sprint” plan with clear objectives and timelines, tailored to your needs.

4. Implementing the work

With our plan set, I dive into action. Not only will I execute the strategies, but I'll also continuously monitor their performance, ensuring they align with our goals. You'll receive regular updates, so you're never in the dark.

5. Review and refining

After wrapping up each sprint, I initiate a thorough review with you. This retrospective is crucial for understanding the impact of our strategies. Based on our discussions and the data, I'll refine our approach, ensuring we're always optimizing for the best results.

6. Next Steps

Upon concluding a sprint, we can decide on our future course. Whether we wrap up our collaboration or embark on a new sprint, I'm here to guide and support.

I don’t specialize in one particular industry but I prefer to work with service-based businesses, software businesses, and information businesses. In terms of industries I’ve worked with businesses across real estate, finance, investing, blockchain, publishing, health, professional services, newsletters, and more. Marketing automation is required in almost every business that leverages the internet. 

While these types of businesses are my primary focus, the principles remain the same and can be adapted and customized to suit your specific needs. My core focus is SEO, email marketing, automation, cold email (i.e. lead gen), copywriting, and marketing strategy. Anything that requires work outside of my circle of competence won’t be a good fit. 

In short, yes. However, the idea of being qualified is subjective–especially in marketing. Some consultants possess all the credentials available but lack first-hand experience, case studies, and client testimonials. Others may have achieved amazing results for their clients but possess no formal qualifications.

Here are some of the qualifications you might be interested in:

  • Bachelor of Commerce (Marketing and Business Information Systems)
  • Semrush Academy Certificate
  • Certified MailerLite Expert
  • Google Analytics Individual Certification
  • Vetted Mayple Marketer
  • Certified Clay Expert

 

On top of this, I've built, bought, and sold various digital businesses. I also write for sites like Zapier and Whalesync

Email marketing is one of the most profitable activities a business can invest in.

Hundreds of surveys have been conducted to uncover the true ROI of investing in email. Some surveys found that you can expect $40 for every $1 invested, others suggest it’s $36 for every $1 invested. Either way, we know it’s a lot!

According to Campaign Monitor, email marketing is also 40x more effective at acquiring customers than Facebook or Twitter.

The bottom line is that email marketing is very profitable when done correctly.

If you're not ready to book a 30-minute discovery call feel free to email me here: luc@lucianoviterale.com. Alternatively, submit your question via the chatbot or form at the bottom of the page. 

As a B2B marketing consultant, I only focus on these core services to help my clients grow:

  • Email marketing: Everything from email strategy to email campaign execution.
  • Marketing automation: Building marketing automation to increase lead capture and lead nurture.  
  • B2B SEO: Driving organic traffic to highly valuable pages to generate leads and convert them into paying customers. 
  • Digital marketing: Everything involved with building a successful digital strategy to drive growth for a company. 
  • Lead generation: Building a executing a plan to generate leads on autopilot and book meetings with your dream clients.

 

 

 

I have experience with many different email marketing tools. They include Beehiiv, MailerLite, Campaign Monitor, Active Campaign, Convertkit, Mailchimp, Klaviyo, Smartlead (cold email tool), and many more.

Here are some articles that review my favorite email marketing software:

Still have a question?

Need help with something specific?

Feel free to send an inquiry and I'll get back to you within 8 hours. Please include as much detail as possible so I can answer with accuracy 🙂

luc@lucianoviterale.com