Increase revenue and streamline your business with marketing automation.

Marketing Automation Consultant

As a marketing automation consultant, I build solutions for software and service companies to reduce acquisition costs, prevent churn, and increase revenue. Want to save time, increase efficiency, and generate revenue on autopilot? Book a free discovery call today.

As featured in

As featured in logos
Luc Working on Business

Increase revenue and streamline your business with marketing automation.

Marketing Automation Consultant

As a marketing automation consultant, I build solutions for software and service companies to reduce acquisition costs, prevent churn, and increase revenue. Want to save time, increase efficiency, and generate revenue on autopilot? Book a free discovery call today.

As featured in

"Can we automate that?"

I bet you’ve heard this before.

And I’m here to tell you the answer is yes.

Whether it’s a brand mention alert or custom onboarding tasks.

Maybe it’s even an email marketing sequence.

It can be done.

It can save you time.

And it can increase revenue.

But it’s not as simple as slapping together some Zaps.

What happens if when an employee leaves the company?

Or if when a tool decides to automatically update?

What happens if when your product changes?

Your high-leverage automation suddenly becomes the company bottleneck.

One that you’ll be responsible for fixing. Quickly.

I know this because I’ve been the one responsible for fixing these bottlenecks.

This is why I start with the end in mind, build detailed business maps for every automation and the necessary documentation and SOPs.

As a marketing automation consultant here’s what I can help with:

Strategy: Defining your customer journey and building personalized marketing strategies that align with business goals.

System implementation & setup: Correctly setting up your marketing automation systems and integrating them with required software.

Campaign optimization & management: Deeply analyzing and refining your automated marketing campaigns for better performance.

Lead management: Building systems to manage, prioritize, and nurture leads (and workflows) for better conversions.

Reporting & dashboards: Building clear and comprehensive reporting systems to track KPIs.

Training: Conducting training sessions and building SOPs for marketing teams so they’re equipped to manage everything.Whether it’s a brand mention alert or custom onboarding tasks.

Ready to transform your marketing automation into a well-oiled, future-proof machine?

Let's build a system that not only saves you time and increases revenue but also stands the test of time as your company evolves.

Schedule a free consultation today or feel free to send me an email (luc@lucianoviterale.com).

Best,

Luc

Some brands
I’ve worked with

End-to-end marketing automation services

Boost your company's efficiency and scale faster with marketing automation, streamlining repetitive tasks and nurturing leads effortlessly.

Drive targeted campaigns, optimize customer engagement, build automated workflows that last, and ultimately increase your ROI.

Marketing automation strategy

Process audit and improvement

Smart lead capture/nurture automations

Marketing automation management

Communication & notification automation

The marketing automation process

Create process maps

The first step to automating a process is to build out a data flow diagram or process map. This helps visualize every aspect of the process and identify bottlenecks and opportunities for improvement.

Build automations

Once we agree upon the process and workflow we can start building the automations. This is where we get into the weeds, explore APIs, and connect data sources.

Test & iterate

Testing the reliability of these automations before and after they're live is key. This is where we ensure the workflow is stable, secure and scalable.

Some brands I’ve worked with

Client reviews

Read some of the feedback I’ve received from clients.

Luciano Viterale

Marketing Automation Consultant

Some more information about me

Luciano Viterale

Marketing Automation Consultant

Some info about me

It's really simple 🙂

What I do

Implement automation in the customer buying journey to capture, nurture, and convert leads into paying customers. This helps businesses save time, capture more revenue, and future-proof their business.

 Who I help

I typically work with technology and software companies that have a detailed understanding of their processes and/or are open-minded to improving them.

What I believe

I believe marketing tools can enable a scalable and data-driven strategy, optimizing customer journeys and driving retention and growth. These marketing systems can drive significant qualified leads for your business.

Real Clients, Real Results

Need help with something specific? Explore my core B2B marketing services below.

Tickernerd

20 % Increase Conversion

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Serpple

12 % Increase Conversion

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Marketing automation consulting
services designed to fuel growth

Automated

Build a marketing automation system can turn your business into a well-oiled machine that runs itself. Regardless of your current processes or marketing software, there are ways to leverage automation.

Predictable

Leveraging marketing automation software can predict customer behavior, revenue growth, your marketing funnel performance, and even customer satisfaction. Especially when AI is used correctly.

Profitable

Marketing & sales automation is designed to remove human input and leverage sales technology or marketing cloud functions. The more automation you can build the more money you save and create.

Book a free 30-minute discovery call

This is an opportunity to get to know each other and see if we’re a good fit. There are no obligations but please only book a slot if you have a marketing budget and plan on taking action in the next 90 days.

Read articles from the blog

Want to learn more about marketing? Take a look at some of the articles I've written below.

Marketing Automation FAQs

Generally speaking, I try to automate high-leverage activities. There are eight streams of work I can help with:

  • Lead generation: Implement automated lead capture forms, scoring systems, and segmentation techniques to identify and prioritize potential customers.

  • Social media management: Streamline activities by scheduling posts, managing content calendars, and automating social media interactions for a consistent online presence.

  • Customer segmentation: Utilize automation for categorizing audiences based on behavior, demographics, or other criteria, enabling targeted and personalized marketing.

  • Campaign tracking and analytics: Deploy tools for automated monitoring and analysis of marketing campaign performance, offering valuable insights for ongoing optimization.

  • Sales funnel automation: Create customized workflows guiding leads through the sales funnel, from initial contact to conversion.

  • Customer retention: Implement automated processes for customer feedback, satisfaction surveys, and personalized retention campaigns to enhance loyalty.

  • Data management: Automate data collection, cleansing, and integration processes for accurate and up-to-date information.

  • Workflow automation: Streamline internal processes such as approvals, communication, and collaboration among marketing teams.

Don't see a use case on here that you need help with? No problem, schedule a discovery call today to see if I can help 🙂

I don’t specialize in one particular industry but I prefer to work with service-based businesses, software businesses, and information businesses. In terms of industries I’ve worked with businesses across real estate, finance, investing, blockchain, publishing, health, professional services, newsletters, and more. Marketing automation is required in almost every business that leverages the internet. 

While these types of businesses are my primary focus, the principles remain the same and can be adapted and customized to suit your specific needs. My core focus is SEO, email marketing, automation, cold email (i.e. lead gen), copywriting, and marketing strategy. Anything that requires work outside of my circle of competence won’t be a good fit. 

In short, yes. However, the idea of being qualified is subjective–especially in marketing. Some consultants possess all the credentials available but lack first-hand experience, case studies, and client testimonials. Others may have achieved amazing results for their clients but possess no formal qualifications.

Here are some of the qualifications you might be interested in:

  • Bachelor of Commerce (Marketing and Business Information Systems)
  • Semrush Academy Certificate
  • Certified MailerLite Expert
  • Google Analytics Individual Certification
  • Vetted Mayple Marketer
  • Certified Clay Expert

On top of this, I've built, bought, and sold various digital businesses. I also write for sites like Zapier and Whalesync

If you're not ready to book a 30-minute discovery call feel free to email me here: luc@lucianoviterale.com. Alternatively, submit your question via the chatbot or form at the bottom of the page. 

A marketing automation consultant is responsible for streamlining processes and building workflows to help businesses save time and generate an ROI from their marketing efforts.

Some of the key responsibilities include:

  • Designing and implementing automated email campaigns, drip sequences, and trigger-based responses. Usually for lead management and customer engagement.
  • Focussing on on lead generation by employing automation for lead capture, scoring, and segmentation.
  • Designing tailored workflows for specific industries, such as e-commerce, services, and SaaS.
  • Creating automated workflows in e-commerce for personalized customer interactions, communication, product recommendations, and order fulfillment.
  • In the services sector, streamline processes like appointment scheduling, client communication, and feedback through automation.
  • For SaaS companies, it could be creating automation workflows to drive user adoption, nurture trial users, and enhance customer retention.

 

On top of this, the marketing automation specialist you work with (such as myself) should be able to handle the project management aspect of the above. Expect them to work with the marketing operations team or the demand gen team to safely and quickly roll out all updates. 

Since marketing automation is a high leverage tasks, consultants can charge a lot of money for their services. 

According to salary.com, the average salary for a marketing automation consultant is $74,808. However, the range typically falls between $64,148 to $86,835. 

When it comes to specialist freelancers or consultants it's not uncommon for automation consultants to charge $100+ per hour.

Generally speaking, the answer is yes. Most marketing platforms (such as CRMs, email marketing tools, social media scheduling tool, etc) have native integrations with marketing automation tools like Make and Zapier or APIs that can be leveraged for automation. Marketing technology has evolved in the last 3-5 years which means even if there isn't a native integration it's very easy to create a stable “work around”.

This is a great question and one I love answering.

There's no shortage of software developers, automation experts, project managers, and marketing automation specialists. However, they usually don't have well-rounded experience. One might be great at building API integrations, but not understand your business's B2B sales cycle. Another might understand your business and industry deeply but lack the experience to build and manage a successful automation project.

Not only have I built, bought, and sold my businesses that have used marketing automation to scale, but I've also worked as a digital project manager for reputable companies. My marketing system and marketing process are approached with the end in mind and reference all facets of my knowledge.

On top of this, I've built communication skills that will make working with me smooth and enjoyable!

Hiring me (or any great marketing automation consultant) can provide many benefits for your business. They can include:

  1. Expertise: The right consultant can bring specialized knowledge and experience in marketing automation tools and specific strategies tailored to the B2B environment.

  2. Optimized systems: They can set up and optimize marketing automation platforms, ensuring they are aligned with the company's goals and integrated with existing systems. This is especially important since most businesses have custom workflows and requirements.

  3. Efficiency: Consultants are supposed to streamline processes, saving you time and effort by automating repetitive tasks like lead nurturing, lead scoring, email campaigns, and customer follow-ups. These take time and are usually neglected when they get hard.

  4. Data Management and Analysis: Generally speaking they'll assist in data organization and analysis, leveraging automation to create valuable insights for targeted campaigns and improved decision-making.

  5. Scalability: A good consultant will design a scalable automation framework that adapts to your business growth. This enables effective management of larger customer bases and more complex marketing operations. Without this, your systems will break quickly.

  6. Campaign optimization: Not only can a consultant build out your automation but since they're experienced marketers they can refine your marketing campaigns through A/B testing, performance tracking, insights, and continuous optimization based on data-driven results.

Still have a question?

Need help with something specific?

Feel free to send an inquiry and I'll get back to you within 8 hours. Please include as much detail as possible so I can answer with accuracy 🙂

luc@lucianoviterale.com