Research
A successful SEO strategy is built on bulletproof research. I'll learn everything I can about your businesses and customers. On top of this, I'll handle keyword research, competitor research and even JBTD research.
Increase revenue for your business through organic traffic
B2B SEO Consultant
As a B2B SEO consultant, my goal is to help your business attract and convert high-quality traffic into loyal customers on autopilot. Does this sound like something your business needs? Book a free discovery call today.
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Overview
Why most B2B SEO fails
SEO is a tough channel to crack.
It takes time.
It takes money.
It takes expertise.
And most importantly it takes patience.
Which is why most businesses struggle to make it work.
Unlike other marketing channels, SEO is one you will not see an immediate return on regardless of how much money you pour in.
As Warren Buffet once said, "You can't produce a baby in one month by getting nine women pregnant."
I believe this is true when it comes to search engine optimization.
It's not as simple as producing more content, buying more links, and expecting results.
This is why it's critical to work with an expert who's grown many sites, worked with similar clients, has generated an ROI, and genuinely has skin in the game.
It's not enough to boast results from years ago.
Today's SEO landscape is different.
Google is getting smarter, and the competition is getting stronger.
You need to work with a skilled SEO consultant who has their finger on the pulse.
Many factors make a SEO strategy successful in 2024, namely:
Deep research: Researching is at the forefront of a successful strategy. Especially on things like the business, customer, their jobs to be done, competition, the SERPs, and much more.
Quality content: It's never been more important to have real experts producing quality content that helps your users. Google has made it clear they don't want low-quality content in the SERPs. If you mess this up nothing else will work. Forget the word count, forget the keywords, and just produce great content for real humans.
Unique content: Google has been clear that unique content that helps users will be rewarded. This is true for all of the sites I run. Even sites with low authority are ranked for competitive terms because the content is genuinely unique and insightful.
Great design and usability: Unfortunately slow sites that are hard to navigate don't stand a chance. With hundreds (and sometimes thousands) of competitors your site design and functionality are critical.
High-quality backlinks: This isn't as important as it once used to be, although it's still critical to the success of your website. It's hard for search engines to trust websites that don't have any high-quality natural links.
Branded search: Believe it or not this is becoming more important. While most SEOs overlook this I believe it's a key distinction between otherwise similar websites competing for the same traffic.
True expertise: Above all, search engines want to showcase real experts with real opinions and great products. Without this it's incredibly difficult to expect high quality traffic.
These are the "big rocks" of SEO in 2024.
Of course, many other things can help your site rank although without these fundamentals in place, it's an uphill battle.
Time for the good news.
This is my bread and butter.
I help businesses nail this so that they can grow through compounding and sustainable organic traffic.
But don't take it from me, according to HubSpot businesses that invest in a blog experience 126% higher lead growth than businesses without a blog.
So are you ready to invest in organic growth for your business?
Book a free discovery call today.
Best,
Luc
(01) — Included
What's included
- SEO Strategy
- Technical SEO Audits & Optimization
- Content Creation & SEO Process Implementation
- Content Optimization & Page Optimization
- Digital PR & High Quality Link Building
(02) — Process
How it works
Publish
Once the SEO strategy is built we execute relentlessly. This means high quality content is published, new backlinks are built, technical SEO updates are made and the UX is improved.
Optimize
Like most digital marketing strategies, they require constant testing and optimizing. This is where we look at Google Search Console data, Google Analytics data, and internal reports to make business decisions.
(03) — Why it works
Why it works
01
Scalable
SEO can become a core part of your business's success. Regardless of your current growth channels organic traffic is always going to help drive new leads.
02
Predictable
Unlike other growth strategies, SEO is predictable once you have a baseline level of traffic. Every article, backlink, and site improvement compounds over time.
03
Profitable
Investing in SEO is designed to yield long-term results. Unlike other channels, you do not need to continue paying for relevant visitors to your site.
What I do
I help businesses attract and convert high-quality traffic into paying customers through SEO. I do this by learning everything about your business and then implementing the appropriate systems to generate compounding results.
Who I help
Software and service based companies that already have product market fit (i.e. happy customers). Especially businesses that are open-minded and believe in the "build once sell twice" philosophy.
What I believe
I believe SEO is one of the best investments a business can make. It's also one of the only channels that compounds over time and pays dividends long after the work has been done.
(04) — About
A bit more about me
- I've built, bought, and sold various digital businesses that have relied on SEO to generate revenue.
- I help companies of all sizes improve their organic traffic to grow. This includes funded startups through to enterprise clients.
- I've published and ranked articles for sites like Zapier, Whalesync, Starter Story, and Emails Tools Guide.
Comparison
Why work with me over an agency
Rankings that turn into pipeline, without the offshored content, long contracts, or lock-in.
Working with Luc
- Keyword, content, and technical work done myself, nothing offshored
- Commercial-intent focus, keywords that convert not vanity traffic
- 10+ years ranking B2B sites, including ones I own today
- Build content systems that compound, not one-off articles
- Technical, content, and linking run as one strategy
- Reporting tied to pipeline, not impressions
- Ranked and monetized my own sites, real skin in the game
Other Marketing Agencies
- Chase traffic and impressions, not qualified pipeline
- Thin, offshored content that never ranks or converts
- Technical audits that sit in a PDF, never actioned
- Report rankings for keywords nobody searches
- Long contracts before you see a single result
- Generic content calendars that ignore your buyer
(05) — Results
Results
Ticker Nerd
42% of revenue from email
Ticker Nerd is a stock newsletter and investment service that provides its customers with up-to-date and accurate information about the market.
Metaintro
100% increase in meetings
Metaintro is an AI & Web3 jobs newsletter with over 400,000 readers from companies like Meta, Google, and Amazon looking for roles.
(06) — Testimonials
What clients say
"His discovery process was thorough, the content was sharp and completely on-brand, and he stayed in constant communication to make sure we were happy with every detail. He fit seamlessly into our workflow, and we'll absolutely work with him again. His sprint-style approach is ideal for project-based work, and he's an email marketing expert through and through."
Branka Misic
Head of Marketing, ARG
"Luc has been an excellent consultant that we've had the chance to work with. Initially we contacted him to improve and optimize our email marketing, which at the time we were struggling with the messaging, CTAs and conversions. He took the time to understand our company positioning and was able to translate that directly into our email template which has now helped us to begin scaling and outreach more businesses effectively. Looking forward to the next time we can work together."
Ranique Mclaughlin
Founder, Hidden Gemz
"Luc is the man when you need content done. He's the only person we'll be using moving forward. He has delivered quality copy and content for us. He's also doing a great job managing everything which frees up a lot of my time."
Scott Jackson
Wealthlab
"Luc was my key point of contact as I took our business through an upgrade of our website and marketing platform. He is incredibly knowledgeable in his area of expertise yet explains things simply and in layman's terms. He is also very patient and understanding as to the size of task and balancing the time you have available to invest into a project. Luc works with you and provides constant support, always being available when needed and helping to achieve the set objectives. I would highly recommend Luc and his continued ongoing support since completing the upgrade has been invaluable."
Peter Clark
Managing Director, Fluid
(07) — FAQ
Frequently asked questions
What does a B2B SEO consultant do?
Great question!
A B2B SEO consultant does exactly what a normal SEO consultant would do although specializes in driving organic traffic for B2B companies (e.g. business accounting software).
They're still an expert who analyzes, reviews, and implements changes to optimize your website for organic traffic.
Generally speaking, a B2B SEO consultant will advise, guide, and recommend how to best approach this. They often conduct things like keyword research, competitor analysis, technical SEO audits, jobs to be done "JTBD" research, content strategy planning, and link-building strategies to improve a website's performance.
A good SEO will also know to produce content for your potential customers (i.e. humans) and not search engines (i.e. Google). This is become an increasingly important factor in any SEO strategy.
Which SEO tool and software do you use?
I rely on a few tools but will always be open to trying new ones. These include Google Analytics, Google Search Console, Semrush, Ahrefs, SERanking, Mangools, Screaming From, various WordPress plugins, Quoted, Gummy Search, Hunter, and more.
Feel free to read these guides to get a better understanding of which tools I like to leverage:
How much does it cost to hire an SEO consultant?
According to salary.com, the average salary for a Search Engine Optimization (SEO) consultant is $81,937. However, the range typically falls between $74,926 and $91,064.
Since SEO is a highly specialized skill, consultants can cost anywhere from $50 to $300 per hour. This can still work out much cheaper then hiring a dedicated employee.
What kind of results can I expect from your SEO services?
Any business I decide to work with will see results.
This is because I only work with companies that have product market fit, existing customers, patience, a healthy budget, and a willingness to try new things.
It's impossible to guarantee results from SEO but if I decide to work with you the chances are I see major potential. And if this is the case you can expect to see a noticeable increase in relevant traffic that results in leads and customers.
How do you stay updated with Google's algorithm changes?
This is critical in 2024. The team and I stay updated with Google's algorithm updates by closely following official Google communication, engaging in SEO communities, monitoring our portfolio of websites, and through advanced tools. There have been numerous core updates in 2023 and 2024 that have disrupted the SERPs but these are mostly related to spam so they will not be a concern to most healthy businesses.
Which industries do you specialize in?
I don't specialize in one particular industry but I prefer to work with service-based businesses, software businesses, and information businesses. In terms of industries I've worked with businesses across real estate, finance, investing, blockchain, publishing, health, professional services, newsletters, and more. SEO (i.e. organic traffic) is required in almost every business that leverages the internet for growth.
While these types of businesses are my primary focus, the principles remain the same and can be adapted and customized to suit your specific needs. My core focus is SEO, email marketing, automation, cold email (i.e. lead gen), copywriting, and marketing strategy. Anything that requires work outside of my circle of competence won't be a good fit.
Are you qualified to help my business?
In short, yes. However, the idea of being qualified is subjective–especially in marketing. Some consultants possess all the credentials available but lack first-hand experience, case studies, and client testimonials. Others may have achieved amazing results for their clients but possess no formal qualifications.
Here are some of the qualifications you might be interested in:
Bachelor of Commerce (Marketing and Business Information Systems)
Semrush Academy Certificate
Certified MailerLite Expert
Google Analytics Individual Certification
Vetted Mayple Marketer
Certified Clay Expert
On top of this, I've built, bought, and sold various digital businesses. I also write for sites like Zapier and Whalesync.
I have other questions, how can I contact you?
If you're not ready to book a 30-minute discovery call feel free to email me here: luc@lucianoviterale.com. Alternatively, submit your question via the chatbot or form at the bottom of the page.
This is an opportunity to get to know each other and see if we're a good fit. There are no obligations but please only book a slot if you have a marketing budget and plan on taking action in the next 90 days.