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Before we begin I learn about your business, customers, unique selling points, and the specific problems your business solve.
Generate quality leads and book meetings with your dream clients on autopilot.
B2B Lead Generation Consultant
Hi, I'm Luc 👋 I help B2B software and service companies improve their sales pipeline and sign more customers. Through learning more about your business, customers, and products I can craft high-performing outbound sales campaigns to book meetings with your dream clients. Ready to generate more leads?
Let's work together
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Overview
"We need more leads!"
This is top of mind for most B2B companies right now.
They want high-quality leads every week.
Maybe they lost a client.
Maybe they fired a client.
Maybe their ad costs are getting too high.
Or maybe they just want to grow.
Either way, I help them land more customers through outbound lead generation.
But here's the problem…
Most businesses approach this wrong.
They think making more cold calls or sending more emails books meetings.
There's some truth to this.
However, the landscape has dramatically changed in 2026.
Google and Yahoo have released new requirements that made it almost impossible to run sloppy cold email campaigns.
According to research across 939 B2B companies, customer acquisition costs jumped 40-60% between 2023 and 2025.
Now imagine all of this without even having a well-oiled funnel.
You might as well burn money.
But it's not all doom and gloom.
Some B2B marketing consultants (like me) have figured out how to approach lead generation properly in 2026.
My preferred approach is cold email since it works perfectly when executed correctly.
My process looks something like this:
I start by building the correct infrastructure to make all of this possible. From here I learn everything I can about your clients, business, and value proposition. I use this information to build and enrich a list of prospects. Once this is completed I write the copy, send the emails, and start testing different angles until we find a winner.
You might be thinking "Great, but what results have you generated".
Well here are some of the responses from dream clients using the system above:
So, are you ready to start generating more leads?
Book a free 30-minute no-obligation discovery call today.
It's time to help your business generate more predictable revenue.
Chat soon,
Luc
(01) — Included
What's included
- Prospecting & List Building
- Lead Generation Strategy
- Campaign Management
- Lead Automation
- Copywriting
(02) — Process
How it works
Create
With the information gathered in step one I start executing the lead generation strategies. This includes the infrastructure, prospects, unique angles, and writing copy.
Test & Iterate
I work with your team to uncover the most effective campaign to drive more leads and book more meetings. Lead generation is an iterative process that requires consistent testing.
(03) — Why it works
Why it works
01
Scalable
The goal is to fill your pipeline on autopilot and free up your time. This is 100% possible with the right lead generation system.
02
Predictable
When the right systems and strategies are implemented your pipeline will start to become predictable.
03
Profitable
The end goal is to drive a return on your investment and that's what lead generation is designed to do.
What I do
I help B2B companies fill their pipeline with more quality leads. I do this by creating a custom strategy that attracts prospects and closes them into paying clients.
Who I help
I typically work with B2B software and service companies that have product market fit, a large enough TAM, existing results, an open mind, and need more leads.
What I believe
I believe lead generation requires a different approach in 2026. SEO, cold email, and email marketing are still the most effective ways to generate and nurture leads.
(04) — About
A bit more about me
- I've built, bought, and sold various digital businesses that have relied on lead generation to grow (including this one).
- I've helped companies like Rippling, Metaintro, Veracity Commercial, Ticker Nerd, and Quest Finance land clients through cold email.
- I've published articles for sites like Zapier, Whalesync, Starter Story, and Emails Tools Guide.
Comparison
Why work with me over an agency
Booked meetings with real buyers, without the scraped lists, burned domains, or black box.
Working with Luc
- Build the outbound engine myself: copy, targeting, infrastructure
- Six-figure pipeline built in under two months for a client
- Consistent qualified opportunity flow for scaling B2B
- Focus on booked meetings, not leads that never reply
- Sending infrastructure done right, so you never get blacklisted
- Systems you own and keep, no black box
- A senior operator runs it, not a junior SDR pod
Other Marketing Agencies
- Deliver scraped lists, not qualified opportunities
- Burn your domain reputation with sloppy sending
- Charge per lead for volume that never converts
- Hand you a black box you cannot run without them
- Junior SDRs working off a generic script
- No accountability once the retainer clears
(05) — Results
Results
Ticker Nerd
48% of revenue from email
Ticker Nerd is a stock newsletter and investment service. We built an email funnel and automation sequences that appeared in 60% of all conversion paths. Email and ConvertKit alone drove 48% of revenue. The business scaled and was eventually acquired by Finder.
Metaintro
100% increase in meetings
Metaintro is an AI and Web3 jobs newsletter with over 400,000 readers from companies like Meta, Google, and Amazon. We built a cold email campaign targeting advertisers. It doubled the meetings the sales team were previously booking, and multiple ad slots were filled directly from the campaign.
Rippling
10-15 SQOs generated every month
I ran cold email campaigns for Rippling's APAC team. The results set a record for SQO performance in the region. A dedicated cold email SDR was hired off the back of the campaigns. Within 12 months, nurture sequences + cold emails were influencing strong ARR growth and bringing in new customers.
Stacked Finance
3+ referral partners
Stacked Finance Direct deals and monthly referral partners generated. Stacked Finance is an asset finance brokerage. We built an email strategy that generated direct deals and created referral partnerships that submit new deals every month.
ARG
Rebuilt sequences
ARG is a heavy and commercial vehicle business. We cleaned up their full segmentation and wrote all their outbound sequences from scratch. Their Head of Marketing put it simply: it saved them months of testing.
Quest Finance
50% reply rate
Quest Finance needed to re-engage brokers who had gone quiet. We built targeted email sequences for both inactive and dormant segments. Within two weeks, we generated multiple submissions. We achieved a 50% reply rate on the inactive sequence and a 33% reply rate on the dormany sequences.
(06) — Testimonials
What clients say
"His discovery process was thorough, the content was sharp and completely on-brand, and he stayed in constant communication to make sure we were happy with every detail. He fit seamlessly into our workflow, and we'll absolutely work with him again. His sprint-style approach is ideal for project-based work, and he's an email marketing expert through and through."
Branka Misic
Head of Marketing, ARG
"Luc played a crucial role in developing a comprehensive sales system for us, from inception to completion. Through our email campaign, we achieved a higher response rate, leading to an increase in sales. Working with Luc impressed us with both the speed and effectiveness of the process."
Carlos Miranda
Sales & Partnerships, Metaintro
"Luc has been an excellent consultant that we've had the chance to work with. Initially we contacted him to improve and optimize our email marketing, which at the time we were struggling with the messaging, CTAs and conversions. He took the time to understand our company positioning and was able to translate that directly into our email template which has now helped us to begin scaling and outreach more businesses effectively. Looking forward to the next time we can work together."
Ranique Mclaughlin
Founder, Hidden Gemz
"Luc is the man when you need content done. He's the only person we'll be using moving forward. He has delivered quality copy and content for us. He's also doing a great job managing everything which frees up a lot of my time."
Scott Jackson
Wealthlab
"Luc was my key point of contact as I took our business through an upgrade of our website and marketing platform. He is incredibly knowledgeable in his area of expertise yet explains things simply and in layman's terms. He is also very patient and understanding as to the size of task and balancing the time you have available to invest into a project. Luc works with you and provides constant support, always being available when needed and helping to achieve the set objectives. I would highly recommend Luc and his continued ongoing support since completing the upgrade has been invaluable."
Peter Clark
Managing Director, Fluid
(07) — FAQ
Frequently asked questions
How do you generate leads?
As a lead generation consultant, I focus on a few core methods that I'm most experienced with, they include SEO, cold email marketing, social media, email marketing, paid ads, and marketing automation.
SEO: Using SEO to improve your website's search engine ranking, increasing visibility among potential clients actively seeking your product or service. For example, if you offer accounting services in Chicago I would help your business rank for the term "Accounting Services in Chicago". On top of this, I would ensure you capture the user's details and push them through the sales funnel using lead magnets.
Cold email (cold outreach): This involves building a personalized outbound email campaign to contact potential customers that match your ideal customer profile. I find the prospects, enrich them, build the outreach system, create the emails, test new angles, and drive people to book meetings.
Traditional email marketing: Inbound email marketing engages leads by capturing an email address on your website, personalizing the content, and building trust over time. By delivering value directly into the lead's inbox, I can move them through the sales funnel and eventually convert these leads into paying customers.
Marketing automation: When it comes to lead generation, automation allows you to scale your efforts. I generally automate lead generation tasks like email scheduling and follow-ups, nurture campaigns, notifications, segmentation, replies, etc.
Paid ads: Google or Facebook ad campaigns offer immediate visibility and targeted reach to specific audiences based on demographics and keywords. By sending traffic to optimized landing pages, ads will drive lead generation through sign-ups, downloads, purchases, or other similar actions.
Which industries do you specialize in?
I don't specialize in one particular industry but I only work with service-based businesses, software businesses, and information businesses. In terms of industries, I've worked with businesses across real estate, finance, investing, blockchain, publishing, health, professional services, newsletters, and more. While these types of businesses are my primary focus, the lead generation process generally remains the same and can be adapted and customized to suit your business needs.
Are you qualified to help my business?
In short, yes. However, the idea of being qualified is subjective–especially in marketing. Some consultants possess all the credentials available but lack first-hand experience, case studies, and client testimonials. Others may have achieved amazing results for their clients but possess no formal qualifications.
Here are some of the qualifications you might be interested in:
Bachelor of Commerce (Marketing and Business Information Systems)
Semrush Academy Certificate
Certified MailerLite Expert
Google Analytics Individual Certification
Vetted Mayple Marketer
Certified Clay Expert
On top of this, I've built, bought, and sold various digital businesses. I also write for sites like Zapier and Whalesync.
Do you work with in house marketing teams and sales teams?
Yes! It's very typical for businesses to already have a marketing team and sales team in place that require support to gain leads. In some cases, there are missed opportunities that these teams aren't capitalizing on.
Depending on your lead generation goals and the current business needs I can work with internal stakeholders. I usually prefer to nominate one project sponsor or contact that I can work directly with for the best results.
What does a lead generation consultant do?
Generally speaking, a lead generation consultant implements strategies to attract and convert qualified leads into paying customers for your business.
They usually begin by auditing the current state of the business's lead generation efforts and develop a strategy based on its objectives, target audience, and industry landscape.
Depending on the business, the consultant might leverage tactics such as SEO, social media marketing, cold email, cold calling, and paid advertising to reach potential customers across different platforms. They usually employ lead capture mechanisms and nurture strategies to engage and educate leads, moving them through the B2B sales funnel.
As a lead gen consultant, I specifically focus on cold email, SEO, and email marketing to collect and nurture leads for my clients. My goal is to fill your pipeline with predictable revenue.
I have other questions, how can I contact you?
If you're not ready to book a free consultation free to email me here: luc@lucianoviterale.com. Alternatively, submit your question via the chatbot or form at the bottom of the page.
Do I need to make adjustments to my website for this to work?
It depends. Not all businesses need to adjust their website.
However, some key indicators may require you to adjust your website for the best success. They generally include:
The messaging/copywriting is not accurate or unclear
There is website traffic but not you're collecting any emails to nurture customers
There are no trust factors (think case studies, logos, testimonials, etc)
It's very slow or broken
This is an opportunity to get to know each other and see if we're a good fit. There are no obligations but please only book a slot if you have a marketing budget and plan on taking action in the next 90 days.