Do you want to become an irreplaceable copywriter?

We all know AI copywriting software is making it tough for copywriters. But that’s only for copywriters that don’t have the right tools, skills, and resources to become irreplaceable.

Get access to The Simple Science of Copywriting and become irreplaceable in less than two weeks.

Limited time offer. 100% money-back guarantee.

SSOC GIF Updates

Updated: 3rd of February, 2024

Dear Copywriter,

I get it.

You're probably wandering how you can land new paying clients.

Or maybe you're worried AI tools will take over your job. 

They're fair thoughts.

And the truth is AI might make it harder for you to compete.

But that's only if you don’t become irreplaceable.  

AI writing tools are great at generating new ideas, applying formulas, and making copy sound professional. It’s why businesses use them.

So you might be scrambling to research new formulas, practice your copy, build your swipe file, watch hours of video content, subscribe to newsletters, and even invest in courses all in the hope of becoming better.

But here’s the problem.

Are you truly becoming irreplaceable?

You need to focus on the complementary skills AI copywriting tools don’t have.

This is exactly why I created The Simple Science of Copywriting. To help you become an irreplaceable copywriter in the shortest time possible. 

Once you join you’ll get instant access to the resource hub (including swipe files), course material, practice exercises, proven frameworks, and corresponding explainer videos.

You will become an irreplaceable copywriter in less than two weeks.

Let me define “irreplaceable” in this context.

Irreplaceable = impossible to reproduce or replicate with AI copywriting tools.

But you might also be thinking “what’s so special about The Simple Science of Copywriting?”

And I’ll get to that. 

But first, Naval famously tweeted this.

The Simple Science of Copywriting will give you knowledge, accountability, and leverage. 

Every module has a very specific task for you to complete. 

There are loads of practice exercises.

You will become irreplaceable.

And if you don’t get any value, I’ll give you a 100% refund. 

Ask yourself these questions right now.

  • Do you need clear guidance on what to prioritize?
  • Do you want to know which copywriting exercises actually work?
  • Do you want to know which research techniques move the needle?
  • Do you want access to an updated database of tools and resources?
  • Do you want to save thousands of dollars wasted on courses?
  • Do you want to find the right clients who pay top dollar?
  • Do you want access to a list of proven cognitive biases?
  • Do you want to become a better copywriter without spending 40hrs on video content?

If you answered yes to any of these questions then I can help you. 

And I can do it quickly. 

I’m not going to string you along for months. 

I’ll give you everything you need and I’ll do it in less than two weeks.

Practice exercises and templates to help you go further, faster.

resources and more
Limited time offer. 100% money-back guarantee.

Everything you need + MORE

Secret resources, practice exercises, video lectures and more.

100% Money Back Guarantee.

I want this small investment to be 100% risk-free. If you watch the modules, complete the deliverables, and still don’t find the course valuable, I'll happily refund your full payment within 24 hours.

Frequently asked questions

Hi, I’m Luc 👋

The writer behind this blog (duh).

I’ve built, bought, and sold a bunch of different internet businesses. The most recent one was an investing newsletter called Ticker Nerd. 

But I’ve also been in your position.

I’ve spent hundreds of hours on copywriting courses. Some of them had gems, others were a waste of time. I can confidently say that only 5% of what I spent time learning was useful. Most of the time I would hand-pick the frameworks, resources, and formulas. 

And most of my learnings came from experimenting with my own businesses. Where I had the freedom to test, fail, and learn. Most copywriters aren’t in the driver's seat of a business so they lack some context and experience. My goal is to bridge that gap for you.

Yes. All of the exercises have a section for digital and physical products. The examples cover both.

I wanted to make this as easy as possible. Once you sign up you'll be redirected to a thank you page which will have a link to a notion document that has everything you need.

You can work through each module in chronological order, or you can jump through to the parts you're most interested in. 

No problem.

The resources are valuable so I'll run through them in the first module. 


It’s worth a lot more.

Think about it for a second.  

If you look at how much value $199 actually gets you as a consumer, it’s not that much. 

You could get a pair of Nike Air Jordans, a decent pair of sunglasses, a good Herschel Backpack, and half a North Face jacket.

Can’t do much with half a jacket though. 

And besides, consumer goods will never give you an ROI. 

But you could increase your income in less than two weeks with access to The Simple Science of Copywriting. 

This is very practical. The goal is to help you become better, quickly. 

I cover some essential lessons that will give you more direction and more leverage but you'll still need to practice.

Other copywriting courses are very heavy on video content.  

This depends on the amount of effort you want to put in.

However, each exercise should take less than an hour. The research module will take the longest since you’ll need to speak with other people.

Copy work is a very popular technique used by writers to improve their flow, style, vocabulary and ideas.  You simply hand write the best pieces of copy.

I've been doing this for a while and I can confidently say it's improved my writing. The most noticeable difference for me is that my writing is more cohesive. This means I can write copy that acts like a slippery slope.

You need to have a basic understanding of what copywriting is and why companies need it. I’m not covering the basics of copywriting. The Simple Science of Copywriting is designed to help you become an irreplaceable copywriter. It’s not designed to teach you how to write copy for the first time. 

If you’re a complete beginner I highly suggest reading my blog posts first before signing up. Start with  Copywriting 101.

Business owners will definitely benefit from this. There are many modules that will help you understand your customers, product and overall business better.

If you’re a complete beginner to copywriting I still suggest reading my blog posts first before joining. Start with Copywriting 101

Not immediately. 

However, I am keen in the process of building one. 

If you can’t dedicate one hour a day for 13 days then this is not for you.

You need to practice and you need to take the exercises seriously if you want the best results. No one ever got better by hoping. 

Perhaps, but unlikely. 

You won’t be able to find all of it since I created many of the worksheets and exercises myself. And even if you do manage to find some of the resources online you won't find them in less than two weeks. 

Remember. My #1 goal is to make you a better copywriter in less than two weeks.

There is no fluff. I cut straight to meat and potatoes and give you exactly what you need to be better.

If you have any more questions feel free to drop me an email: ✌️