When it comes to SEO copywriting, you really need to hire an expert if you want real results. The copywriter in question needs to carefully juggle keyword research, customer research, copywriting formulas, and the appropriate call to action to make everything flow smoothly.
This can be a tricky job and not every copywriter will be able to execute it. As a result,
I tend to stay away from platforms such as Upwork or Fiverr since the quality isn’t going to be great unless you spend a lot of time vetting your writers.
So in this article, I’ll review some of the best SEO copywriting services you can engage for high-quality content.
1. Luciano Viterale
Luciano is one of the few SEO copywriters with real experience buying, building, and selling internet businesses. He’s been featured on high-profile sites such as Zapier, Starter Story, Finder, Marketer Milk, and They Got Acquired. He specializes in helping brands attract and convert high-quality traffic. His core services are SEO copywriting, eCommerce copywriting, email copywriting, and SEO content writing. Some of his clients include Ticker Nerd, eCommerce Boost, Wealthlab, and MyBond.
One key difference that separates Luciano from other copywriters is his research process. Whether it’s through customer interviews, user testing, keyword research, or competitor research he’s able to extract key insights that form highly effective copy. If you’re interested in working with Luciano you can book a free audit below (it takes less than two minutes).
💡 If you’re interested in hiring Luciano you can book a free audit or email him at luc@lucianoviterale.com.
2. Zenith Copy
Zenith Copy is a copywriting agency founded by Chima Mmeje. The agency was started after Chima had worked for a UK content mill, the work was grueling but taught her everything she needed to know about producing quality content. Zenith Copy now boasts incredibly large clients such as Wix and Semrush.
Their core services are SEO copywriting and SEO blog writing. This means you can expect to get highly optimized website copy. If you’re interested in working with Zenith Copy you can book a free 15-minute strategy call via the contact form.
3. Copy Cat Copywriters
Copy Cat Copywriters is a boutique agency in California founded by Shawn Rolph. They’re a small team of less than 20 and have three core services. You can hire an in-house writing team, an individual in-house writer, or leverage their content engine. They also offer SEO copywriting services as part of this.
One great thing about Copy Cat Copywriters is they service a variety of industries and have clients in different verticals. Some of these clients include ZebraCBD, Power Digital Marketing, and Bird Rock Systems. If you’re interested in working with the team you can reach out via their contact form and receive a complimentary piece of content.
4. Go Dot Media
Go Dot Media is a fully managed, custom content writing service founded in 2008. They’ve worked with some of the largest companies in the world including ING. Go Dot Media offers standardized pricing based on requirements. You can get started with SEO copywriting services for $2.70 per 100 words.
If you’re after an easy solution with standard upfront pricing then Go Dot Media could be for you. However, you would need to know your exact requirements before you engage with the team.
5. Jacob McMillen
Jacob McMillen is a popular copywriter who also runs a successful freelance copywriting course. He’s taught hundreds of other freelancers how to write highly effective copy. I’ve personally taken this course and vouch for the knowledge he has when it comes to copywriting.
Jacob has also been featured in Hubspot, ConversionXL, and Consulting.com. Whilst he doesn’t specialize in one particular industry or service he is very capable of executing SEO-optimized copywriting.
Jacobs's capacity for new copywriting clients is limited, however, if you’re interested in working with him you can request work via his contact form.
6. Kate Toon
Kate Toon is a highly experienced copywriter who also happens to specialize in SEO copywriting. Kate is the founder of The Clever Copywriting School and The Recipe For SEO Success. She has worked with hundreds of clients in many different industries including The University of Sydney, MasterCard, and Commonwealth Bank.
Kate’s capacity is likely limited, however, if you’re interested in working with Kate you can reach out via the website contact form.
7. Lewis Commercial Writing
Lewis Commercial Writing is a husband-and-wife boutique agency. Both Alexander and Sarabeth specialize in a particular aspect of copywriting. Between them, they offer SEO copywriting, UX copywriting, and SEO content writing. They focus mostly on SaaS and B2B e-commerce brands. Some of their clients include AppSumo, Dashthis, and Deskera.
If you’re interested in working with them you can book a 30-minute call. Keep in mind you’ll need to be prepared with your requirements before you schedule the meeting.
8. Terry Schilling Writes
Terry Schilling is a decorated copywriter who also runs a popular copywriting newsletter. Every week Terry shares copywriting tips and examples sprinkled with buyer psychology tips—so you can write and sell smarter. He also offers SEO copywriting as a service. Some of his previous clients include Lulafit, Sofie, and Vendr.
I will note that Terry only works with clients with a budget over $2,500. If this sounds like you and you’re interested in working with an expert copywriter then I suggest reaching out via the contact form on the site.
9. Writer Access
Writer Access is a tool that connects businesses with high-quality writers. It also handles the whole content creation process. Whether you’re an agency or a small business you can benefit from their services. The good news is that you can also get access to 200 high-quality copywriters. Within this pool of copywriters, you can filter for the ones who have SEO knowledge.
I’ve personally used Writer Access and the quality of work I’ve received has been great. I recommend this for anyone who requires a lot of copy or prefers to use a larger company. You can sign up for a trial or reach out to one of the reps for a demo.
10. WebFX
WebFx is a Meta and Google-certified agency that offers six core copywriting service plans. They primarily specialize in SEO copywriting, eCommerce copywriting, content refresh, and long-form copywriting. Unlike most other copywriting agencies they operate on a “per page” pricing model. The price per page varies depending on the additional features you require.
If you have clear requirements and prefer to work with a large media agency then WebFX is for you. You can simply choose the service that suits you, submit a brief, and pay for the work.
Final thoughts
The agency or freelancer you decide to work with will depend on your requirements and budget. Whilst this isn’t an exhaustive list of every SEO copywriting service it contains very capable copywriters with a solid track record of success. Remember, it's not as easy as asking a freelancer to write SEO copy, you'll need them to deeply understand both copywriting and SEO best practices.
Frequently Asked Questions (FAQ)
What is SEO Copywriting?
SEO Copywriting is a balancing act between writing engaging content with search engine optimization best practices. In simple terms – crafting content that appeals to both readers and search engines.
The goal is to produce compelling content that ranks high in search results, driving organic traffic to a website. This requires the strategic use of keywords, ensuring they appear naturally within the content without ‘keyword stuffing'. Additionally, SEO copywriting considers elements like meta titles, descriptions, and user-friendly URLs. Beyond just keyword integration, it emphasizes readability, relevance, and value, ensuring that once visitors arrive, they stay engaged and take desired actions.
How much does copywriting cost?
This varies significantly depending on your requirements and the experience of your chosen writer. Although, experience plays the most significant role; novice writers might charge $0.05-$0.10 per word, while seasoned professionals can demand $1.00 or more per word. Some writers charge per word, others per project, and some might have hourly rates.
For more information consider reading ‘Website Copywriting Rates‘.
What is search engine optimization and why is it important?
Search engine optimization (SEO) is the marketing practice of enhancing a website's visibility on the search engine results page. Usually on Google, Bing, or Duck Duck Go. This involves tailoring content, your website structure, landing backlinks, internal links, and other factors to rank higher for specific keywords.
When it comes to copywriting, SEO is crucial because well-optimized content attracts organic traffic, increasing visibility and engagement. SEO copywriting bridges the gap between user appeal and search engine requirements. This synergy drives website traffic, boosts brand visibility, and enhances the potential for conversions.
