AI SEO consulting

AI SEO Consultant

AI SEO consulting that gets your business named and recommended when customers ask ChatGPT, Perplexity, Gemini, and Google AI who to use.

Let's work together

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(01) — Included

What's included

AI visibility audit: where ChatGPT, Perplexity, Gemini, and Google AI mention you today
AEO and GEO strategy to get cited by the sources AI trusts
Technical SEO foundations AI leans on: structure, speed, schema, crawlability
Content built to be cited and quoted in AI answers
Authority and trust signals: reviews, citations, and mentions AI weighs
AI visibility tracking: your share of AI answers, measured monthly

(02) — Process

How it works

AI visibility baseline

I check where ChatGPT, Perplexity, Gemini, Claude, and Google's AI Overviews mention you today, for the questions your buyers actually ask. That gives us a real baseline to beat.

Strategy and quick wins

I map the highest-intent questions in your market and find the fastest paths to getting cited. Quick wins first, so you see movement early.

Foundations

I fix the technical SEO AI leans on and build the content and pages designed to be cited and quoted in AI answers.

Authority and signals

I build the citations, reviews, and mentions that make AI engines trust you, across the sources they already reference.

Track and report

I track your share of AI answers monthly, across every engine, and report what moved. You see exactly what changed and what we do next.

Review and scale

We review results each month, double down on what's working, and expand to more questions and markets.

(03) — Why it works

Why it works

Get recommended

The customer who asks ChatGPT who to use gets a short list, not ten links. Being on that list means you're one of a few names, not one of a hundred results. It's a direct line to a buyer who already wants what you sell.

Defensible

AI recommendations come from citations, mentions, and signals you can actually build. Once you're a source AI trusts, the position compounds. A competitor can outbid you on ads, but they can't fake their way into being the answer.

Measurable

I track your visibility in AI answers from day one, so we know the baseline and we can see the lift. No vague AI readiness reports. You see which engines name you, for which questions, and whether it's moving.

When someone asks ChatGPT who they should use, we get your business in the answer.

Hi, I'm Luc 👋

Your AI SEO consultant.

Your customers now ask AI first

Search changed. More people now ask ChatGPT, Perplexity, Gemini, Claude, and Google's AI Overviews for a straight answer than scroll through ten blue links.

When they ask who to use, the AI names a short list. Two or three businesses. Yours is either on that list or it isn't.

If it isn't, you're invisible to a growing share of buyers. And here's the part most SEO agencies won't tell you: classic SEO alone won't get you on that list.

You can rank number one on Google and still not be the business ChatGPT recommends. Ranking in the results is not the same as being the answer.

What I actually do

I help businesses become the answer AI gives. I call it AI SEO and AEO.

AI SEO is optimizing so the AI engines surface you. AEO is Answer Engine Optimization, building the citations, mentions, and signals those engines actually trust.

I combine that with the technical SEO and content foundations AI leans on. The outcome is simple: when someone asks an AI who to use, your business gets named.

Most "GEO" offers are hand-waving. Mine isn't. I focus on getting you cited and recommended by the real engines, and I track it so you can watch it move.

Who this is for

Businesses with weak or underdeveloped SEO where a real lift is achievable fast. You don't need to be starting from zero, and you don't need a huge budget. You need to want the shift to AI search won, not ignored.

If you already rank for everything you care about and ChatGPT already recommends you, save your money. You don't need me.

Why me

I've worked on getting leads from ChatGPT, Claude, Perplexity, Google AI, and Gemini for AFMS Group, Stacked Finance, and in-house at Rippling.

Two of those aren't consulting clients: Stacked Finance is my own business and Rippling is my employer. I'm telling you that up front so there's no confusion. The work is real, and it's the same method I'll run for you.

I've also been doing SEO for over ten years, and I've written the playbook for this exact thing.

If you want the full method, read my personal playbook for getting cited in AI search.

I also keep a ranked list of the AI SEO tools I actually use, including the ones I'd skip.

Speaking

Don't tank your site chasing ChatGPT

Luciano Viterale, Head of Growth, APAC at Rippling · Zero Click · October 2026

Section slide: "I was the sceptic. I refused AI content. Then I couldn’t keep up."

Chart showing 68% of US Google searches end without a click, as a grid of squares split between no click and click. Source: SparkToro, US mobile and desktop, January to April 2026

"So I tested on my own sites first", showing two of Luc’s own published articles: a best AI SEO tools roundup and a best mortgage brokers in Australia roundup

"Then the leads started arriving": screenshots of messages from clients saying ChatGPT referrals are coming in and a client walked in from ChatGPT

"ChatGPT is small, but converts well": under 2% of Rippling users came from ChatGPT, but the key event rate was 5.13% from ChatGPT versus 2.35% from Google organic and a 0.93% site average. Source: Rippling, trailing 90 days

Section slide: "But what if you have traffic to protect?"

"An AI win can be a Google loss": a LinkedIn post from Gijs de Groot describing ChatGPT citations exploding while the same pages vanished from Google

"Small tests can protect an established site": start with a small batch and a rollback plan, review before publishing with SEO checks and evidence, and measure both Google traffic and AI visibility

Section slide: "How do we win in AI search without tanking SEO?"

"The foundations still matter": eight tiles covering crawlability and indexing, on-page SEO matching intent, useful content, backlinks to money pages, internal linking, publishing and updating often, pruning thin pages, and a fast clean site

"Rippling had plenty to fix": US, Germany and Australia pages all served in US English, showing wrong language and country signals plus duplicate pages of uneven quality

"Existing pages can become better answers": a diagram showing an existing page plus current facts and real experience becoming a better answer

"You have to keep your content fresh": the median age of the most-cited 10% of pages fell from 164 days to 107 days between two model versions. Source: Profound, October 2026, 711 prompts and 28,440 answers

"An overview puts the useful answer first": key takeaways at the top and detailed guidance below, adapted from Rippling’s IT onboarding checklist

"Useful content requires real experience": sales calls, case studies, interviews and voice recordings feeding customer context into a draft

"I get the tool to interview me first": Luc’s workflow, where a brief becomes 10 to 20 questions, answered by voice, then turned into a draft

"Once the foundation is laid, the opportunity is beyond your site": articles, YouTube, LinkedIn and Reddit, with a third-party payroll software roundup that includes Rippling

"Outreach takes persistence": roughly a 50% hit rate and one to two months to appear in AI answers, shown as a timeline from outreach to inclusion to AI answer

"Earning a citation is ongoing work": 11 days is the median time for a page’s citation share to fall to half its peak. Source: Profound, September 2026

"Broader coverage lasted longer": pages cited by five or more engines were 5.5 times as likely to retain half their peak citation share after eight weeks, 6.8% versus 1.2%. Source: Profound, September 2026, association not causation

"Models are volatile": Reddit’s share of ChatGPT Search citations fell 86%, from 3.8% to 0.5%, between July and August 2026. Source: Promptwatch, August 2026

"Three things to keep working on": foundations, consistency, and being everywhere across multiple answer engines

Closing slide: "Use AI to do the boring things better. A stronger site. More helpful content. Better off-site coverage."

What the talk argued

Chasing ChatGPT can cost you Google. An AI win and a Google loss can be the same change, so test on a small batch with a rollback plan and measure both channels.
The foundations still decide it. Crawlability, intent-matched pages, internal links, pruning thin pages and keeping useful pages current matter more than any AI tactic.
The bigger opportunity is off your own site. Getting into the roundups and sources the engines already cite beats publishing more pages, and citations decay, so it is ongoing.

Who it was for

In-house marketers and operators with real traffic to protect, not greenfield sites.

I wrote up the key points after the talk on LinkedIn.

Download the slide deck (PDF) Book a free AI visibility check

Price and the guarantee

The engagement is $3,000 a month for three months. Plain and simple.

I back it with a commitment: if your measured AI visibility hasn't materially improved within 90 days, I'll waive the third month.

One honest note: I don't control what ChatGPT or Google outputs, so this isn't a promise of a specific ranking. It's a commitment to move a measurable number, and I define how we measure it with you before we start.

Ready to be the business AI recommends? Book your free AI visibility check and I'll show you exactly where you stand today.

A bit more about me

Luciano Viterale, B2B marketing consultant

I've been doing SEO for over ten years, across more than 50 websites and accounts.
I've worked on getting leads from ChatGPT, Claude, Perplexity, Google AI, and Gemini, including for AFMS Group and in-house at Rippling.
I write about how to get cited in AI search, so the method I sell is the method I publish and use myself.

(05) — FAQ

Frequently asked questions

What's the difference between AI SEO and regular SEO?

Regular SEO gets you to rank in Google's results. AI SEO gets you named and recommended when someone asks ChatGPT, Perplexity, Gemini, or Google's AI Overviews a question. You need both, but they're different jobs. Ranking number one on Google doesn't guarantee an AI will recommend you, and being cited by an AI doesn't replace your regular rankings. I do both together.

What is AEO?

AEO is Answer Engine Optimization. It's the work of building the citations, mentions, and signals that make AI engines trust you enough to name you in an answer. Think of it as getting your business onto the short list an AI gives someone.

How do you get ChatGPT to recommend my business?

AI engines pull from the sources they already trust: reviews, citations, existing articles, and your own content. I work out which sources matter for your market, get you cited there, and build content that's easy for an AI to quote. It's systematic, not luck. I've written the full method in my playbook for getting cited in AI search.

How do you measure AI visibility?

I track which questions and engines mention you, how often, and in what position, then measure it month to month. You get a baseline on day one and a clear report on what's moving. No vague AI readiness scorecards.

Which AI engines do you optimize for?

ChatGPT, Perplexity, Gemini, Claude, and Google's AI Overviews. The method overlaps because they lean on similar sources, so the work compounds across engines rather than being five separate projects.

Do I still need regular SEO?

Yes. AI engines lean on the same technical and content foundations Google rewards, and you still want to rank in Google for buyers who search there. I build the technical SEO and content foundations first, then layer the AI visibility work on top.

How much does it cost?

$3,000 a month, for a three-month engagement. I keep it to three months because that's enough time to build the citations, fix the foundations, and see your share of AI answers move. After that we decide month to month.

Do you guarantee results?

I don't control what ChatGPT or Google outputs, so I won't promise a specific ranking. I do make a commitment: if your measured AI visibility hasn't materially improved within 90 days, I waive the third month. I define how we measure that with you before we start.

How is this different from other "GEO" services?

Most GEO offers are vague. I focus on one concrete outcome: getting you cited and recommended by the actual AI engines, backed by tracking you can see. I've also done this work for real businesses, including in-house at Rippling, and I publish the method I use.

What if I'm not sure AI search matters for my business yet?

Then start with the free AI visibility check. I'll show you where you stand in AI answers today, and we can decide together whether it's worth going further. If AI doesn't matter for your market, I'll tell you.

Ready to be the business AI recommends? Book your free AI visibility check and I'll show you exactly where ChatGPT, Perplexity, and Google AI name you today, and where they don't.

Book a free AI visibility check