The Simple Guide to Profitable B2B Email Marketing in 2024

email marketing for b2b

Ever heard the phrase “build once, sell twice”? Well, email marketing is one of the few ways you can build once and sell twice.  It’s especially important for B2B companies since there are longer sales process, increasing competition, multiple customer segments, different buyer persons and more decision-makers required to approve something new.  In addition to […]

MailerLite vs ConvertKit: Which is the best email marketing platform for you?

mailerlite vs convertkit

MailerLite and Convertkit are my two favorite email marketing platforms. Both are relatively new yet highly capable. So it’s a very close call, however, your specific use case will determine which is best for you. In 2020, I co-founded an investing newsletter called Ticker Nerd. The business model relied heavily on email marketing. So when […]