TL;DR: Serpple is a SERP tracking tool with a product suite that allows it to be used for broader SEO functions. It’s best suited for price-conscious marketers who appreciate UX, advanced SERP tracking, competitor analysis, reporting, and content auditing features.
If you’re like me and you’re on top of the SEO software market you’ll notice a few interesting changes.
There are more tools than ever, they’re cheaper, and the good ones are now using AI.
Serpple is a perfect example of this.
I’ve used many SEO tools on my journey to ranking (and taking) websites.
Although, I am impressed with Serpple so I think it’s worth reviewing.
Of course, no SEO software is perfect.
So in this review, I’ll cover the good, the bad, and the ugly.
Let’s get into it!
What is Serpple?
As the name suggests Serpple is primarily a SERP keyword rank tracker.
If you’re new to SEO, SERP stands for search engine results page. In other words, the Google search results.
In some ways staying on top of your SERP rankings is one of the most critical metrics to track as an SEO. Serpple allows users to track daily keyword movements, receive relevant keyword recommendations, and a whole lot more.
Overview of key features
This isn’t a typical feature but it’s definitely relevant to Serpple. In my opinion, it’s where you’ll get most of the value out of the tool. On top of this, I find it intuitive and visually pleasing. Since I’m not a fan of numbers the UI/UX makes it easy for me to work out what’s happening.
The dashboard also has a handy feature called ‘Manage Widgets’ which allows users to rearrange their dashboard to include all the widgets they prefer.
It’s worth noting that the cannibalization tool is quite useful. Many SEOs forget or miss the fact they have competing content on their site ruining their chances of ranking for a target keyword. In order to work this out with other tools like Ahrefs, you’ll need to conduct a content audit.
2. Keywords (rankings here)
The keywords feature is arguably the most important aspect of the product. All of your keywords will appear on the page with basic metrics to track performance. At the top of the page, users will notice “Today’s Performance” which gives a broad overview of how your keywords perform day-to-day. This is very similar to the Mangools Performance Index.
One thing I found useful was the SEO audit functionality associated with each page. If you’re not ranking for a desired keyword, you can simply audit the page and quickly see what needs to be adjusted. For users with hundreds (or thousands) of keywords, it’s best to toggle the list display so you can see more keywords in your viewport.
Adding new keywords was also incredibly easy to do, you simply navigate to “Add Keyword” and follow the prompts. Since Google indexes mobile first it’s best for you to choose mobile as the platform, otherwise add the keyword twice to choose both. You could do this using bulk CSV or text uploads.
3. Content Audit
Content audits are a hot topic right now. With SEO tools using natural language processing (NLP) along with artificial intelligence (AI) content audits have become more accurate and helpful for site owners in determining whether or not their content meets user intent. There are some flaws with this method but overall it's still important to use.
I was pretty excited about this feature, however, Serpple doesn't use AI or NLP so the content audits are not as helpful as other tools.
If you’re already using a tool like Surfer SEO or Clearscope this feature might be redundant to you. Since most of my content is already optimized I didn’t find it useful.
On top of this, I find the recommendations to be very basic. Most CMS SEO plugins (like Rankmath or Yoast SEO) will tell you within the content editor that the page needs a longer or shorter title tag.
4. Backlink Manager
This is another feature I wasn’t too impressed with. Ahrefs, SE Ranking, and Semrush do a much better job of identifying and tracking backlinks at scale. I also don’t see the purpose in manually adding backlinks to monitor, there are free tools like Ahrefs backlink checker that can handle this.
The process of adding a backlink is also very time-consuming, you need to enter every single detail of the link for an unclear benefit. I wouldn't recommend using this feature.
There’s a chance I might be using this wrong so if I am disregard my thoughts here. The bottom line is that I didn’t find this particular feature intuitive or helpful, which is fine, it's not the main reason I'm using this tool.
5. Keyword Opportunities
The keyword opportunities feature was interesting, it presented many similar and relevant keywords I should look into. I wouldn’t rely on this tool for keyword research but it’s definitely a “nice to have”.
This becomes even more important if you’re not paying for a dedicated content auditing tool. Most of the keywords that were suggested were variations or similar keywords I needed to add to my existing content to make it more comprehensive.
6. Competitor AI
Surprisingly, I love this feature! There are some sites I like to keep a close eye on in the SERPs and I hate manually checking. I added a few competitor sites that rank for keywords I also rank for. The tool tracked how they were performing for the same keywords.
Most SEOs will have a few sites they’re closely watching so I’m confident this feature will help. The closest thing you can get to this is a content gap audit to see at one point in time which keywords your competitors are ranking for along with the ones you’re missing.
This is by far my favorite feature of Serpple, and if you run an agency it might be your favorite too. The reports feature allows users to do three things, schedule reports to be sent to specific recipients, send a live report URL, and white label a report.
The live report feature is worth building. For clients that want 24-7 updates, this is the easiest way to do it, you simply choose the widgets you want to share and click generate (or regenerate if you change it).
The report will look like this:
Serpple Pros & Cons
|✅ Great value for money||❌ The keyword suggestions aren't that accurate|
|✅ Very capable rank tracker||❌ Backlink monitoring tool is tedious and annoying to use|
|✅ Competitor AI is genuinely helpful for measuring your competitor's performance more easily||❌ Content audit feature isn’t that helpful|
|✅ One of the cheapest tools for tracking up to 500 keywords|
|✅ The reports feature has a white-label tool which is great for agencies|
- Side Hustler: $19 per month for 100 tracked keywords, 1 domain, and limited keyword and content audit credits.
- Entrepreneur: $29 per month for 500 tracked keywords, unlimited domains, 500 keyword suggestions, and 100 content audits.
- Agency: $99 per month for 3000 tracked keywords, unlimited domains, 1000 keyword suggestions, and 500 content audits.
- Side Hustler: $190 per year for 100 tracked keywords, 1 domain, and limited keyword and content audit credits.
- Entrepreneur: $290 per year for 500 tracked keywords, unlimited domains, 500 keyword suggestions, and 100 content audits.
- Agency: $990 per year for 3000 tracked keywords, unlimited domains, 1000 keyword suggestions, and 500 content audits.
The Serpple reviews are unsurprisingly great.
On G2 Serpple has a rating of 4.4 stars whereas on Capterra the rating is 5 stars. It’s hard to know how accurate this is since the count is so low, however, all of the reviews I’ve read are mostly positive.
After scanning through most of these reviews users love these features most:
- The clean design
- The SERP tracking functionality
- The Competitor AI tool since it makes tracking competitors simple
My honest verdict
I think Serpple is an underrated SEO tool that comes with additional features that make it valuable. For only $19 per month, you won’t find another tool this cheap offering the same value. Once you’ve finished your keyword research and built a content plan you don’t need every single feature that comes with an expensive full-suite SEO tool. So I recommend Serpple to SEOs who want to save money, stay on top of their keywords, and share their performance with others.