Email marketing is one of the best ways to generate additional revenue for your business. According to Experian, for every $1 spent on email marketing, you should expect a $45-$51 return. Of course, this depends on the offer, subject line, copy, open rates, and deliverability.
But keep in mind. Email is the only marketing channel that you truly own. Your email list is an asset.
Unlike a YouTube, Twitter, or Instagram audience, you don't own your followers. At any point, your accounts could be banned. So you must work out an email marketing plan to grow and monetize your list.
In this post, I’ll review the top email copywriting services you can use to increase revenue in 2022.
The best email copywriting services – summary
Here's the TL;DR
- Luciano Viterale is the best email marketing strategist and copywriter. 🔥🔥
- The Email Copywriter writes copy for e-commerce brands.
- eCommerce Boost handles strategy and execution for eCommerce brands. 🔥
- Samar Owais is great for SaaS and eCommerce email strategy.
- Sara Frandina writes high-converting sequences.
- Mighty Fine Copy is a B2B SaaS copywriter.
- Contra is a new platform for finding marketing talent, including email copywriters.
- Copify is the largest copywriting agency on this list.
What to consider when hiring an email copywriter
This can be a tricky task. You’re not only looking for someone capable of creating an email campaign and writing compelling copy that drives sales. You must be sure they also consider email deliverability, workflow automation, design, and cut-off lengths. When combined, these activities can quickly increase your conversion rates, resulting in more revenue for your business.
Email marketing is becoming a saturated medium with high levels of spam. To combat this, many email service providers such as Gmail, filter out marketing emails (or move them to the promotions folder). To mitigate this, you must ensure your copywriter complies with best practices. Here’s what to consider when hiring an email copywriter:
- They understand your industry/niche.
- They consider your total marketing strategy.
- They have a bulletproof research process.
- They know how to write compelling email subject lines.
- They take time to learn about your target audience.
- They understand email deliverability and anti-spam laws (so your emails reach the inbox).
- They know the cut-off lengths for certain email providers.
- They know how to write compelling copy and subject lines.
Still not sure what makes a great email copywriter? Feel free to read this email copywriting guide.
The eight best email copywriting services to increase email revenue
Luciano is one of the few copywriters with experience buying, building, and selling Internet businesses. His most recent startup, Ticker Nerd, was acquired by an Australian FinTech company. He’s been featured on high-profile sites such as Zapier, Starter Story, WordPress, Finder, Marketer Milk, and They Got Acquired.
Luciano specializes in helping brands attract and convert high-quality traffic. His core services are SEO copywriting, eCommerce copywriting, email copywriting, and email marketing strategy. Luciano will help you improve everything from capturing more subscribers from your landing page to converting them into paying customers. Book a free audit to generate a strong return on your email marketing efforts.
Chris Orzechowski is the founder of The Email Copywriter. He’s a highly accomplished copywriter who’s even published a book called Let It Rain. The Email Copywriters have worked with The Hustle, Motley Fool, and Millenial Money. All these brands rely heavily on email marketing to generate revenue.
I highly suggest working with Chris because he’s helped over 200 clients and generated $100m of products through email marketing. His customer satisfaction speaks for itself.
eCommerce Boost is an email marketing agency founded by Jean-Pascal Charles. They specialize in writing email copy for direct-to-consumer brands such as Wine Journey, Beyli, Sugarlash, and BBounce Studio. I’ve personally worked with the team at eCommerce Boost and can
One thing that separates eCommerce Boost is its results. They routinely generate 30-40% more sales from Shopify stores once they start running their email marketing campaigns.
4. Samar Owais
Samar Owais is an expert email copywriter and strategist based in the UAE. Some of her clients are Copy Hackers Paul Jarvis (Author of Company of One) and Longplay. Samar’s services include onboarding and retention, lifecycle, and promotional emails. She even hosts an email copywriting Bootcamp course that I’ve featured in another article.
If you’re looking for an email copywriter with loads of experience then you should contact Samar for a quote.
Sara Frandina has been a full-time copywriter since 2014. Her clients include Trill A.I, Cactus Collective, The Movement, and SLP Now. Sara specializes in welcome, onboarding, nurturing, and everything in between. Every email is written with the goal of laddering up to a conversion for your business.
If you’re looking for a conversion-based copywriter who can craft effective emails then contact Sara for a quote.
Mighty Fine Copy is a boutique copywriting agency that only focuses on B2B Saas Copywriting. The Founder Rachel Pilcher has been featured in the Zoho Mastermind Series, The Copywriter Club Podcast, and many other publications that showcase true expertise. Some of her clients include Shogun, Semrush, and Stripe.
One thing to consider is that Mighty Fine Copy only specializes in B2B SaaS businesses. So if you own a DTC or service business then this agency is probably not for you. However, if you are interested in working with Rachel you should submit your interest via the website contact form.
[ Related article: Best website copywriting services ]
Contra is a new independent commission-free platform for freelancers. They pride themselves on having “everything you need to launch, build, and grow your Independent career”. As you can imagine, this attracts great talent. So you’ll be able to find some great email copywriters for hire. Companies such as Figma, Copy.ai, and Alamanac have leveraged Contra for writers.
Contra is rated 4.9/5 with over 5,000 upvotes on Product Hunt. If this wasn’t enough, Contra won two Golden Kitty awards. This is somewhat unheard of when it comes to Product Hunt and is a testament to how great the platform really is.
Copify is a more prominent copywriting agency. However, they purely focus on copywriting and content writing. They’re based in London and have been around since 2009. Copify has a large pool of writers they leverage to get your project delivered, in most cases, under 48 hours. Their clients include eBay, Amazon, and Lyca Mobile.
One of their core services is email copywriting. So if you’re looking for a capable agency that can turn around projects in less than 48 hours, I suggest reaching out to the team for a quote.
[Related article: MailerLite vs ConvertKit ]
After reviewing this list, you should be confident in choosing an email copywriting service to help increase revenue for your business.
Most professional agencies or consultants will also help improve your deliverability, scheduling, and automation so you can achieve the best results. Remember that you’ll likely need to test and iterate every email until you find the sweet spot.
Frequently asked questions
What are email copywriting services?
Email copywriting services are used to craft compelling content for email campaigns. The service focuses on creating messages that engage recipients, prompting them to take action, usually by clicking a link and purchasing a product or service.
Effective email copywriting considers the subject line, body content, and call-to-action, ensuring clarity and relevance. The goal is to capture the reader's attention, convey value, and drive conversions.
Given the crowded nature of most inboxes and new spam laws, it's a good idea to hire a professional email copywriter to make your emails stand out.
Should I hire an email marketing consultant or a digital marketing agency?
This depends on your budget and needs. An email marketing consultant offers specialized expertise, often providing personalized strategies and hands-on guidance for email campaigns. An email marketing consultant is ideal if you're focusing solely on improving your email marketing. You will receive better results.
On the other hand, a marketing agency offers a broader range of services, covering SEO, social media, PPC, and more. If you're looking for a comprehensive digital strategy that integrates email with other channels, an agency might be more suitable. However, it's unlikely you'll receive the expertise you might need when it comes to optimizing your email marketing campaigns.