Ever heard the saying “Give a man a fish you feed him for a day, teach a man to fish and you feed him for a lifetime”?
The same concept can be applied to copywriting.
You can be given all the swipe files and formulas to get you across the line, but if you don’t actually know what you’re doing (or why) you’ll never be a truly successful writer.
I made this exact mistake when I started. I thought I knew everything about copywriting. After all, I had built and sold my own businesses, surely I knew something.
Of course, I was very wrong.
I’ve personally taken many of the copywriting courses on this list. Some of them are short and very specific, while others will start right from the beginning and teach you everything there is to know about copywriting. By the end of this article, you’ll know which copywriting course is best for you!
Why should you take a copywriting course?
I get it.
Some courses are a complete waste of money and time.
But hear me out.
If you’re taking a course from someone credible, with tangible results and epic reviews then it’s a great idea. I’ve never regretted a single course I’ve taken, even the sh*t ones. They’ve still taught me something.
Here are five reasons why you should take a copywriting course if you’re serious about making it as a copywriter:
- It will improve your mindset
- It will improve your technical skills
- It will motivate you to reach your potential
- It will increase your earning ability since you’ll now be more qualified
- You’ll become more efficient since you’ll learn the best practices and get access to better resources
- Your network will grow since you get access to a community of other highly driven copywriters (this in itself should be enough)
This particular course is focused heavily on SEO copywriting. It’s run by Heather Lloyd-Martin who’s classified as an expert by Forbes. You can expect to learn everything you need to know about SEO copywriting. The course includes live calls, worksheets, video content, guest trainers, and a private VIP community.
SEO is particularly important when it comes to website copywriting. It’s an easy way to differentiate from other copywriters. I’m also a big fan of courses that include communities, I’ve found these to be extremely valuable.
Price: The course costs $995 upfront to get access for a full year (more than enough time to complete the course). At the end of this period, you’ll have the option to stay a part of the community for $39/m.
Charles Miller is a copywriter with a huge Twitter audience. Over 130k people follow Charles to learn all about making the most from writing. The course will teach you exactly how to write copy and land clients. It’s suitable for beginner and intermediate-level writers. The product is structured as a 4-in-1 course that teaches copywriting, viral social media writing, freelancing, and personal branding. There’s also an option to join the community which is highly regarded on Twitter.
In terms of value for money, this is by far the best deal you’re going to find. The course and community combined are still cheaper than most of the options on this list.
Price: You have two main options, the first is $150 for the 4-in1 course or $450 to get access to the 4-in1 course and lifetime access to the community.
Jacob McMillan is a popular copywriter helping freelancers earn six figures. The course is beginners friendly and you’ll learn everything you need to know about becoming a freelance copywriter. I’ve personally taken the course and I’ve found it to be extremely helpful in refining my skills and rethinking how I land clients.
I still use some of the templates when I’m writing copy. However, I think this course could be improved by adding a community which would make it way more valuable.
Price: The course is relatively expensive at $997, however, there is a payment plan option if you prefer.
Sam Parr is the Founder of The Hustle and the popular podcast My First Million. This isn’t a typical copywriting course. Copy That is a 10-day writing exercise where you’ll need to handwrite the best sales letters, blog posts, websites, ads, and more. Sam Parr also explains why each piece of copy is so effective and what you can learn from it.
I’ve personally taken this short course and it was well worth it. I hand-wrote a lot of copy, including Gary Halbert’s best letters which were actually very interesting.
Price: One-time payment of $89.
The Creative Copywriter Academy is a course and community built for freelance copywriters. There are eight separate courses that cover the basics of copywriting. However, this course goes deeper on how to actually land clients as a freelancer. This isn’t something many copywriting courses cover.
This particular course covers a lot! I’m also a big fan of getting access to a community. If you plan on freelancing I highly suggest looking into this.
Price: The cost is $290 which includes all eight courses and lifetime access to the community.
Carmine Mastropierro is another popular writer with over 10 years of experience. He’s written for Dan Lok, GoDaddy, and even Neil Patel. The course has eight key modules with over 50 lessons. Not only will you learn how to write copy, but you’ll also learn everything in between. This includes psychology, analytics, and proofreading.
Copywriting Mastery is a great entry-level copywriting course by an experienced writer. If you’re new to marketing, the psychology component will be particularly useful to you.
Price: The course is only $197 which is relatively competitive for a course and community combo.
The Complete Copywriting course is a Udemy-hosted course produced by Tamsin Henderson and Rob Percival. It has over 18,000 ratings which is unheard of for a short course like this. This course is for marketers, business owners, and freelancers who want to upskill quickly and cheaply.
If you just need to learn the basics and you’re limited in time and money this is for you. However, if you want to take copywriting seriously I would sign up for one that covers more topics and includes a community.
Price: This is the cheapest course on the list, you can get started for only $49.
Neville Medhora is another popular copywriter who runs a copywriting agency and course. He’s been featured in Entrepreneur, Forbes, Business Insider, and many other credible publications.
The Copywriting Course is packed with value. You’ll learn everything about copywriting, email marketing, freelancing, and even how to create and sell digital products. The value added is with the community. There are many experts in the forum who can critique your work as you go, this isn’t something typical with the other course and community bundles. However, the price definitely reflects this added value. There’s a free option as well if you just want to learn the absolute basics.
Price: You can pay a monthly fee of $79 or $750 for the first year then $365/yr for each renewal.
Samar Owais is an expert eCommerce email marketer. This particular copywriting course teaches you how to write high-converting eCommerce emails. You’ll learn why eCommerce email marketing is critical and how to actually execute it properly. This includes the tools you need to be using.
Email copywriting is one of the easiest ways to keep retainer clients. If you’re interested in building a scalable and predictable copywriting business, email marketing clients will be your “bread and butter”.
Price: This is one of the most expensive copywriting courses on the list, priced at $4,491. However, its value for money is fair since it includes four monthly 1-on-1 coaching with Samar.
Frequently asked questions (FAQs)
Q. How much should I spend on a course?
This is like asking how long a piece of string is. It’s really based on what you can comfortably afford. However, I personally wouldn’t pay for a copywriting course that’s more than $2,500. This seems excessive to me and there are plenty of courses cheaper which include access to the communities.
Q. Are free courses any good?
They’re a great way to determine whether copywriting is for you. They won’t teach you everything you need to know but if you’re looking to learn more about copywriting before jumping in they’re a great option.
Q. Does it matter if I’m a freelancer or an in-house copywriter?
If you don’t plan on freelancing I would purchase a course that isn’t specific to freelancers. These courses tend to have a lot of modules on structuring your freelance business which won’t be relevant to you.
Copywriting courses are a great way to improve your skills and earn more money. The best copywriting course for you will depend on your goals and budget. As a beginner, I would suggest Writing to Riches by Charles Miller, for someone with a little more experience the Internet’s Best Copywriting Course by Jacob McMillan could be a great option.
Remember, you don’t have to stick to one course, you could always try multiple. After I completed Jacob Mcmillan’s course I also committed to Try Copy That by Sam Parr for 10 days. Together, they really improve my skills and I can confidently say it was worth the investment.