About me

Hey, I’m Luc ✌️

The guy behind these articles.

Growing up, entrepreneurship was never on my radar.

In high school, I was set on becoming an Investment Banker.

Maybe it was because I read The Wolf of Wall Street at 16yrs old.

Or a Reddit post suggesting all Investment Bankers made $500k a year.

Either way, I studied a lot

I thought it was simple.  

Get accepted into an Economics Degree at The University of Sydney.

Then apply to every single Investment Bank. 

I’d be a millionaire in five years.  

💥 Lambo unlocked💥

So I continued on this flawed path.

My worst rank in the High School Certificate (HSC) was third and I managed to make the high achievers list

In Sydney, there's a break between High School and University (college).

This is where you party and have fun.

We call it “schoolies”.

You have 2-3 months to explore before you receive any acceptance offers to your preferred University (if that’s your chosen route).

I left Sydney a week after my last exam.

The first stop was Singapore. 

Shortly after I flew to Florida and spent a couple of months with my family. 

Eventually, I got an email.

Sydney University accepted me into a Bachelor of Economics. 

I couldn't wait to arrive back home in Sydney. 

When I did, I landed a cadetship at an accounting firm.

Not exactly investment banking but it was my first full-time job and I needed some experience. 

After all, I didn’t actually know anyone at an investment bank. 

Three months into full-time work I knew there was absolutely no way I could do this forever.

Maybe not even for another month.

It was the most soul-sucking experience of my life.

There was nothing fun or interesting in the work.

And the pay was sh*t.

This is where the side hustles began.

I started biting off more than I could chew (a mistake I still make).

A small digital agency gave me a shot as a junior freelancer. They taught me how to run Google ads, read Google Analytics and basic email marketing strategies.

At the same time, I decided to start dropshipping on eBay. 

Since I already had a passion for cycling, it made sense to start with this niche. One thing led to another and I was dropshipping cycling equipment from AliExpress.

Here’s how it went 😬

Long story short I was making $10k/m.

I thought this would last forever so I quit my job and booked a trip to Europe.

The day before I flew out, eBay and Payapl both sent me a random notification.

They froze all of my accounts.

I was eventually banned, and lost my pending balance, and the eBay accounts I worked hard on growing.

…Europe was still fun.

Luciano Europe

I learned from my mistake.

Although, the side hustles never really stopped. 

I held a few jobs as a Digital Project Manager at Tech Companies and even worked at the Reserve Bank of Australia. 

My favorite job was at an eCommerce agency called Elephant Room. 

The work was fulfilling and I learned more than I expected. Although I was keen on more.

I purchased my first website from IndieMakers called SuppliersData. A US dropshipping database. 

I’m 99% sure I was scammed but there was no way I was letting this go to $0. 

I overhauled the site, updated the copy, and leveraged some unfair advantages. 

A close pal put me in touch with his colleagues at Big Commerce and I landed a backlink on a page that got thousands of monthly visits.

SuppliersData instantly made hundreds of dollars a week – on autopilot. 

I growth-hacked a couple of Reddit posts. 

Eventually, I got bored and sold the site for ~4x what I bought it for on Flippa. 

Shortly after, I Co-founded an investing newsletter called Ticker Nerd with a close friend. 

We nailed the Product Hunt launch and it hit ~$6kMRR in 60 days. 

Unfair advantages go a long way in business. 

Less than eight months in, Finder (an Aussie FinTech company) decided to acquire it in exchange for cash and equity. 

You can also read about that here.

Today, I write about all things email marketing, copywriting, SEO, and software reviews.

I even write copy for very specific clients.

Put simply, lucianoviterale.com exists to help solopreneurs, marketers, and founders attract and convert more customers.

  “No matter what people tell you, words and ideas can change the world” – Robin Williams