Hey, I’m Luc ✌️

The guy behind these articles.

Growing up, entrepreneurship was never on my radar.

In high school, I was set on becoming an Investment Banker.

Maybe it was because I read The Wolf of Wall Street at 16yrs old.

Or a Reddit post suggesting all Investment Bankers made $500k a year.

Either way, I studied a lot. 

I thought it was simple.  

Get accepted into an Economics Degree at The University of Sydney.

Then apply to every single Investment Bank. 

I’d be a millionaire in five years.  

💥 Lambo unlocked💥

So I continued on this flawed path.

My worst rank in the High School Certificate (HSC) was third and I managed to make the high achievers list. 

In Sydney, there's a break between High School and University (college).

This is where you party and have fun.

We call it “schoolies”.

You have 2-3 months to explore before you receive any acceptance offers to your preferred University (if that’s your chosen route).

I left Sydney a week after my last exam.

The first stop was Singapore. 

Shortly after I flew to Florida and spent a couple of months with my family. 

Eventually, I got an email.

Sydney University accepted me into a Bachelor of Economics. 

I couldn't wait to arrive back home in Sydney. 

When I did, I landed a cadetship at an accounting firm.

Not exactly investment banking but it was my first full-time job and I needed some experience. 

After all, I didn’t actually know anyone at an investment bank. 

Three months into full-time work I knew there was absolutely no way I could do this forever.

Maybe not even for another month.

It was the most soul-sucking experience of my life.

There was nothing fun or interesting in the work.

And the pay was sh*t.

This is where the side hustles began.

I started biting off more than I could chew (a mistake I still make).

A small digital agency gave me a shot as a junior freelancer. They taught me how to run Google ads, read Google Analytics and basic email marketing strategies.

At the same time, I decided to start dropshipping on eBay. 

Since I already had a passion for cycling, it made sense to start with this niche. One thing led to another and I was dropshipping cycling equipment from AliExpress.

Here’s how it went 😬