Hi, I’m Luc ✌️

The guy behind these articles.

Growing up, entrepreneurship was never on my radar.

In High School, I was set on becoming an Investment Banker. Maybe it was because I read The Wolf of Wall Street at 16yrs old. Or a Reddit post suggesting all Investment Bankers made $500k a year. Either way, I studied a lot. 

I thought it was simple.  

Get accepted into an Economics Degree at The University of Sydney. Then apply to every single Investment Bank. 

I’d be a millionaire in five years.  

💥 Lambo unlocked💥

So I continued on this path.

My worst rank in the High School Certificate (HSC) was third and I managed to make the high achievers list. 

In Sydney, there’s a break between High School and University (college). This is where you party and have fun. We call it “schoolies”.

You have a couple of months to party before you receive any acceptance offers to your preferred University (if that’s your chosen route).

I left Sydney a week after my last exam. The first stop was Singapore. 

Shortly after I flew to Florida and spent a couple of months with my family. 

Sydney University accepted me into a Bachelor of Economics. 

I arrived back home in Sydney just before the semester kicked off. At the same time, I landed a cadetship at an accounting firm. Not exactly investment banking but it was my first full-time job and I needed some experience. 

After all, I didn’t actually know anyone at an investment bank. 

Three months into full-time work I knew there was absolutely no way I could do this forever. Maybe not even for another month. It was the most soul-sucking experience of my life. There was nothing fun or interesting in the work. And the money was shit.

This is where the side hustles began.

I bit off more than I could chew (a mistake I still make). I started freelancing for a small digital marketing agency. They taught me how to run google ads, read google analytics, and basic email marketing. 

At the same time, I decided to try dropshipping on eBay. 

I had a passion for cycling, I knew pretty much everything there was to road bikes. I decided to dropship cycling equipment from AliExpress.

Here’s how it went 😬