8 Reasons Why Copywriting Is Important For Your Business

why is copywriting important

In 2020 a Pastor from Southern California managed to generate $80,000+ in sales from a landing page.  His sales funnel started with a free lead magnet and finished with a strong back-end offer.  But what exactly could a Pastor from Southern California be selling? Motivation. He sold motivational tapes and eBooks to Christians struggling during […]

The Boron Letters by Gary Halbert

The Boron Letters

Gary Halbert is arguably one of the greatest copywriters there ever was.  Before you could simply run an A/B test, Halbert was experimenting the old-school way. The Boron Letters are a collection of all the letters Gary Halbert sent his son from prison. Bellow, you will find all the letters in order for free! Chapter […]