B2B Marketing Consultant

I help B2B software and service companies nail marketing and growth. In other words, I fill your bucket with water and plug all of the leaks. My core services include email marketing, SEO, marketing automation, lead generation, CRO, and strategy. Ready to transform your business? Let's unlock your growth together.

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Luc Working on Business

B2B Marketing Consultant

I help B2B software and service companies nail marketing and growth. In other words, I fill your bucket with water and plug all of the leaks. My core services include email marketing, SEO, marketing automation, lead generation, CRO, and strategy. Ready to transform your business? Let's unlock your growth together.

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"We need to step up our marketing"

Sound familiar?

I hear this all the time.

Founders and CEOs, often approach me to express their frustration with marketing.

They have a great product and service but struggle to generate quality leads.

And sometimes they’ve given it a real shot. Whether it’s Google ads, cold email, SEO, email marketing, you name it they’ve tried it.

But here’s the problem.

The marketing landscape has dramatically changed in the last 3 years.

The cost to acquire a new customer is skyrocketing , ads are harder to run, cold email is becoming complicated, and SEO is more competitive than it’s ever been.

On top of this, they still need a concrete budget, strategy, clear objectives, and processes.

So it’s no surprise that businesses aren’t achieving the results they’re hoping for.

It begs the question “What now?”.

This is where I come in.

As a B2B marketing consultant who’s helped businesses achieve sustainable growth, I know how important it is to approach this with a proven playbook.

However, increasing your business pipeline and generating new customers is half the battle.

According to Semrush, 61% of small businesses say over half their revenue comes from repeat customers.

Converting leads into customers isn’t enough. You need to nurture them, communicate with them, serve them, and do your best to keep selling them.

The good news is I’m here to help you, and here’s how I do it:

  • Optimize your website’s messaging and conversions
  • Collect more leads from your website (or social platforms)
  • Nurture these leads until they become paying customers
  • Implement marketing automation to streamline the process
  • Build new streams of leads to increase your sales pipeline
  • Continue improving and testing new B2B marketing strategies
  • Connect data and build reports to give your team a birds-eye view
 
 

The bottom line is that I help you fill your bucket with water, and plug any holes to stop it from leaking.

So if you’re struggling with the following we should speak (sooner rather than later!):

  • Creating the right B2B marketing strategy
  • Dialing in on your ideal customer profile and marketing personas
  • Creating the right tone and messaging for your audience
  • Generating leads from outbound sources (i.e. cold email or prospecting)
  • Generating leads from inbound sources (i.e. SEO, email, or social)
  • Creating processes and SOPs to get these tasks done
  • Building marketing automation to systemize these processes
  • Building reports that track performance to help make accurate decisions
  • And much more!
 

Schedule a free 30-minute consultation today or send an inquiry below.

Chat soon.

Luc

B2B Marketing Services

Need help with something specific? Explore my core B2B marketing services below.

SEO Consulting

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Lead Generation Consulting

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Email Marketing Consulting

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Marketing Automation Consulting

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Digital Marketing Consulting

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Marketing Strategy Consulting

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Client love

Read some of the feedback I’ve received from clients.

Luciano Viterale

B2B Marketing Consultant

Some more information about me

Luciano Viterale

B2B Marketing Consultant

Some info about me

It’s time to work with a B2B Marketing Consultant

Need help with something specific? Explore all the core services I offer below.

Strategies built on years of experience

Work with a marketing consultant that’s “been there done that” to help your businesses succeed.

Objective third-party perspective​

I call it how it is with no agenda or bias. If I spot an opportunity you'll be the first to know.

Faster implementation of strategies​

Speed is critical to success. I know how to get things done quickly and accurately.

Flexible and scalable to suit your needs​

Every business is different. I make sure the work arrangement suits the needs of your business.

Expertise and specialized knowledge​

Unlock faster growth by working with a marketing professional that has years of experience and case studies.

Strategies built on years of experience​

Work with a marketing consultant that’s “been there done that” to help your businesses succeed.​

Objective third-party perspective​

I call it how it is with no agenda or bias. If I spot an opportunity you'll be the first to know.​

Flexible and scalable to suit your needs​

Speed is critical to success. I know how to get things done quickly and accurately.​

Faster implementation of strategies​

Every business is different. I make sure the work arrangement suits the needs of your business.​

Expertise and specialized knowledge​

Unlock faster growth by working with a marketing professional that has years of experience and case studies. ​

End-to-end B2B marketing services

Boost your company's growth and scale faster by working with an expert marketing professional. I'll audit your current marketing strategy, extract valuable insights, and build a marketing approach guaranteed to increase revenue.

Whether it's through organic traffic, blog posts, social media, branding, hiring, or paid ads I'll find the best way to increase the marketing qualified leads your business needs.

Marketing & Sales Strategy

Optimized Marketing Campaigns

Go-To-Market Strategy (GTM)

Inbound and Outbound Marketing Channels

Marketing Automation & Marketing Operations

B2B marketing made simple

What I do

I help B2B companies implement and execute digital marketing strategies that drive sustainable revenue and increase sales. My services include email marketing, SEO, lead generation, marketing automation and strategy.

 Who I help

I typically work with B2B technology and software companies that have product marketing fit. On top of this I like to work with companies that have happy customers, testimonials, and are willingness to improve their business.

What I believe

I believe most B2B companies leave money on the table. Their marketing efforts are like a leaking bucket. My goal is to fix this first and then fill the bucket with water. I subscribe to the "build once, sell twice" philosophy.

Book a free 30-minute discovery call

This is an opportunity to get to know each other and see if we’re a good fit. There are no obligations but please only book a slot if you have a marketing budget and plan on taking action in the next 30 days.

Some brands I’ve worked with

Some brands
I’ve worked with

Read articles from the blog

Want to learn more about B2B marketing? Take a look at some of the articles I've written below.

B2B Marketing Consulting FAQs

A B2B marketing consultant (like me) specializes in helping businesses market and sell their products or services to other businesses. Generally speaking, they offer strategic advice, develop marketing plans, and execute campaigns tailored to the unique needs of their clients. 

It can include activities such as market research, branding, marketing automation, email marketing, lead generation, branding, copywriting, SEO & content marketing, digital marketing, and much more. Simply put, they help businesses reach and engage with their target prospects to drive growth.

In short, yes. However, the idea of being qualified is subjective–especially in marketing. Some consultants possess all the credentials available but lack first-hand experience, case studies, and client testimonials. Others may have achieved amazing results for their clients but possess no formal qualifications.

Here are some of the qualifications you might be interested in:

  • Bachelor of Commerce (Marketing and Business Information Systems)
  • Semrush Academy Certificate
  • Certified MailerLite Expert
  • Google Analytics Individual Certification
  • Vetted Mayple Marketer
  • Certified Clay Expert

On top of this, I've built, bought, and sold various digital businesses. I also write for sites like Zapier and Whalesync

Any business I decide to work with will see positive results. This is because I only work with clients that have product market fit, a healthy budget to allocate towards growth, and a commitment to working together for at least 60 days. 

Of course, different businesses will experience better results than others depending on the industry they’re in, the marketing strategy, their budget, and their attitude. No two businesses are the same which means the results will never be identical. 

Here are some outcomes you can expect from working with me:

  • Optimized lead generation methods for your industry, business, and product/service
  • Scalable marketing efforts to accommodate growth and evolving market conditions
  • Content that educates, engages, and converts leads into customers
  • A customized marketing strategy that aligns with your business goals
  • A roadmap for sustained growth and competitive advantage
  • Execution of the marketing strategy that leads to an ROI
  • Consulting and coaching for all relevant stakeholders
  • Marketing automation to make your life easier
  • Tracking of marketing efforts to maximize ROI

Yes! It's very typical for businesses to already have marketing professionals, a marketing team, and a sales team in place that requires additional support. In some cases, there are missed opportunities that these teams aren't capitalizing on.

Depending on your marketing goals and the current business needs I can work with internal stakeholders. I usually prefer to nominate one project sponsor or contact that I can work directly with for the best results.

I don’t specialize in one particular industry but I prefer to work with service-based businesses, software businesses, and information businesses. In terms of industries I’ve worked with businesses across real estate, finance, investing, blockchain, publishing, health, professional services, newsletters, and more. 

While these types of businesses are my primary focus, the principles remain the same and can be adapted and customized to suit your specific needs. My core focus is SEO, email marketing, cold email (i.e. lead gen), copywriting, and marketing strategy. Anything that requires work outside of my circle of competence won’t be a good fit. 

If you're not ready to book a 30-minute discovery call feel free to email me here: luc@lucianoviterale.com. Alternatively, submit your question via the chatbot or form at the bottom of the page. 

I offer various digital marketing services based on business needs, the target audience, and business growth projections. These generally include:

  • Paid Advertising (i.e. paid ads)
  • Email marketing
  • Cold email marketing
  • Branding
  • Marketing strategy
  • Go-to-market strategy (GTM)
  • SEO & content
  • Social media strategy
  • Lead generation & lead nurture
  • Website design & optimization
  • Automation
  • Marketing operations

 

Still have a question?

Need help with something specific?

Feel free to send an inquiry and I'll get back to you within 8 hours. Please include as much detail as possible so I can answer with accuracy 🙂

luc@lucianoviterale.com